A little boy is sitting at a kitchen table fiddling with his box of Tastee Puffs. His father comes and joins him at the table and begins flipping through the paper. Both are very engrossed. The little boy smiles and finds a prize as his father smiles and settles on a paper section. Sidekick is a new section of the Boston Globe “have some fun with your days.”
Credits
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; David Gardiner, Joe Berkeley, creative directors; Joel Davis, art director; Kevin Botfeld, copywriter; Kellie Heartwell, producer Production Company: Little Minx Inc. @RSA Josh Miller, director; Rhea Scott, Marjie Abrahams, executive producers; Paige Seidel, producer; Joe Zizzo, DP Editorial: Bubble Joel Walker, editor Postproduction: Company 3 Los Angeles Mike Pethel, colorist Sound Design: Agent Jackson Jon Klok, sound designer Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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