Bombay Sapphire has partnered with filmmaker Baz Luhrmann on a campaign dubbed “Saw This, Made This.” Luhrmann serves as creative director on the campaign. A prime component of the campaign is this film, “The World Is A Gallery,” which teamed creative director Luhrmann with director Juan Cabral of MJZ. The piece from agency AMV BBDO London is a creative call-to-arms, urging people to discover the creative inspiration that exists all around them.
The Cabral-directed short features never-seen-before footage from Luhrmann’s personal archive, inviting viewers to see the creativity that exists in the everyday. Throughout the campaign, Luhrmann will share on social media the #SawThisMadeThis submissions he finds most creatively inspiring. Submissions will also be celebrated in an evolving online gallery.
Cabral’s 90-second film uncovers the limitless beauty in everyday scenes to inspire others to view the world as a gallery. Shot amongst the streets of Buenos Aires, Cabral’s home city and a place cited as a source of his creative inspiration, the film takes the audience on a walk of discovery, inviting viewers to step outside, look around and see the world differently.
Inspired by a famous short story from 1945–”The Aleph” by the Argentine writer and poet Jorge Luis Borges–Cabral uses a poetic extract as the voiceover narration for the film and the music “Arabesque” by Claude Debussy, to take the audience on an exquisite visual journey, aiming to stir creativity in the viewer and invite discovery of the extraordinary in the world around them.
Cabral said, “Working with Bombay Sapphire on Saw This Made This alongside Baz Luhrmann has been an incredible journey. With our collective passion for storytelling and turning everyday moments into something extraordinary, we hope to inspire people to reframe the way we see the world.”
The campaign will culminate in 2023 in an awe-inspiring showcase of the world’s creativity, in partnership with global arts organizations in London and New York, including the Design Museum in London, an industry-leading institution renowned for its support of the creative community. People are invited to join the movement on social media using @BombaySapphire #SawThisMadeThis, with the chance of their creations becoming part of a global showcase of creative inspiration at the Design Museum and other leading creative institutions around the world.
Luhrmann said, “I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don’t have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you’ll unlock a part of yourself you didn’t know existed. By partnering with Bombay Sapphire, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place.”
CreditsClient Bacardi/Bombay Sapphire Creative Baz Luhrmann, creative director. Agency AMV BBDO London Nicholas Hulley, Nadja Lossgott, chief creative officers; Michael Jones, Thomas Hazledine, creative directors; Jack Smedley, George Hackforth-Jones, creative team; Mat Scholes, Piet Rossouw, Ant Eagle, Kalle Everland, social creative team; Chris Chapman, Simon Dilks, Marion Rossignol, design team; Suzanne Barker, Marina Glavan, planning team; Verity Elvin, Meg Everett, Charlotte Igharo, producers. Production Company MJZ Juan Cabral, director; Nicola Dempsey, producer; Dickie Jeffares, exec producer. Editorial The Whitehouse Post Russell Icke, editor. Postproduction Rohtau Sound 750mph Sam Ashwell, audio post mixer. Music Soundtree Pete Raeburn, music production
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More