Director Adam Reid of content creation/production studio Bodega profiles a labor and delivery nurse in this two-minute piece for Lean Cuisine out of Grey New York, part of a docu-style campaign that represents a significant shift for the brand, steering away from the dieting messaging and instead focusing on maintaining a healthy lifestyle to feed the passions in people’s lives.
This piece (which includes a :30 TV spot lift) features Elizabeth Ryan, a spirited night nurse who brings her fervor for life to both her personal passions and career, riding a Harley while off the clock, and inspiring strength in soon-to-be mothers when at the hospital. She bounds through hospital hallways with a genuine excitement for bringing new life into the world and fuels herself with healthy eating. She notes that Lean Cuisine and ice cream are in abundance in the nurse’s lunch room.
Credits
Client Lean Cuisine Agency Grey New York Tor Myhren, worldwide chief creative officer; Andreas Dahlqvist, chief creative officer; Linda Mummiani, Caitlin Ewing, executive creative directors; Bennett McCarroll, executive VP/director of film production; Adam Seely, VP, executive producer; Suzie Davidson, associate producer. Production Bodega Adam Reid, director; Clint Goldman, exec producer; Michael Flexner, head of production; Rayna Saslove, line producer; Evan Jake Cohen, DP; Alex Pacion, production designer. Editorial Wildchild New York Deirdre Bell, editor. Audio VisionPost Dante Desole, audio. Music Human
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
