Great engineering and architectural feats, like the St. Louis Gateway Arch, are featured to parallel the great engineering sensibilities that go into a BMW.
Credits
Agency: GSD&M, Austin, Texas David Crawford, senior VP/group creative director/art director; Wade Alger, creative director/writer; Jay Russell, creative director/art director; Jeff Johnson, executive producer; Florence Babbitt, producer. Production Company: Plum Productions Eric Saarinen, director/DP; Beth Pearson, executive producer; Doron Kauper, line prdoucer; Dana Christiaansen, DP (running footage). Editorial: Rival Editorial Steve MacCorkle, editor; Bill Fortney, producer. Postproduction: Company 3 Los Angeles Mike Pethel, Stefan Sonnenfeld, colorists Visual Effects: Asylum Visual Effects Phil Brennan, visual efx supervisor; Yannick Dusseault, matte painter; Michael Pardee, executive producer; Mark Kurtz, producer. Music: Human
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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