In Mini Cooper’s black and white ad, “The Button” a Mini Cooper convertible is unveiled by an old man who warns a young driver in a foreign language to “Never, ever tough that button.” When the driver takes a rest from the windy roads he has been cruising, he gets curious and presses the button. The convertible top begins to enclose the car and the young driver lets out a frightened scream. The commercial ends with the written message “The Mini convertible. Always open.”
Credits
Agency: Crispin Porter + Bogusky Producer of Integrated Production, Amanda Ormerod; Co-Directors of Integrated Production, David Rolfe, Rupert Samuel; Executive Creative Director/Partner, Alex Bogusky; Creative Director, Andrew Keller; Copywriter, Dustin Ballard; Art Director, Kat Morris, Jason Ambrose Production Company: Hungry Man, Inc Director, Jim Jenkins; Executive Producers, Stephen Orent, Ralph Laucella (also 1st AD); Line Producer, Marc Grill; DP, Barry Markowitz Editorial: Cosmo Street Editor, Chan Hatcher; Producer, Amy Febinger
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
MySHOOT Profiles
Add A Comment