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    BMB, Director David Kerr Keep A Secret For La Famiglia Rana Pasta

    By SHOOTUpdated:No Comments4632 Views

    Titled “Bravo Brian,” this spot for Italian pasta brand La Famiglia Rana conceived by agency BMB London deploys comedy to demonstrate “Italy’s Best Kept Secret,” the slogan for a new U.K. campaign.

    Set in Verona, the home of La Famiglia Rana, the commercial features a young couple, Rosa and Brian. The latter is a Brit, desperate to impress his new Italian girlfriend’s family. 

    At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe,” until a surprised Rosa states that his pasta tastes “just like Mamma’s,” while her father agrees, adding that it “even looks like Mamma’s”. 

    As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma. 

    When Brian leaves the table to refill a water carafe, mamma corners him in the kitchen–and we realize that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation. Brian and mamma mutually agree to keep their secret from the rest of the family

    David Kerr, a BAFTA winner, directed via Hungry Man while Oscar-nominated Seamus McGarvey served as cinematographer.
     
    Matt Lever, chief creative officer of BMB, said, “It was a pleasure to work so closely with the Rana family to create this heartwarming TV ad that brings to life the La Famiglia Rana brand values so beautifully. By revealing “Italy’s Best Kept Secret”, we’re hoping that people across the UK will start to enjoy this absolutely delicious fresh filled pasta as regularly as the people of Italy do.”

    Credits

    Client La Famiglia Rana Agency BMB Matt Lever, chief creative officer; Jordan Down, Will Marsden, creative directors; Clancie Brennan, sr. producer; Cristina Artiz, sr. strategist; Ted Smith, head of design; Sam Peel, designer. Production Company Hungry Man David Kerr, director; Stephen Johnson, producer; Matt Buels, exec producer; Seamus McGarvey, DP; Massimo Cantini Parrini, costume designer. Editorial Work Editorial Bill Smedley, editor. Postproduction & Sound Absolute Matt Turner, colorist; Anthony Abbott, color assist; Rich Martin, sound designer; Daniel Panayi, sound assist; Jasmine Cooper, 2D Flame artist; Belinda Grew, exec producer; Dannica Green, jr. producer. Service Company Diaviva

     

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:BMBDavid KerrHungry Man



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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