Titled “Bravo Brian,” this spot for Italian pasta brand La Famiglia Rana conceived by agency BMB London deploys comedy to demonstrate “Italy’s Best Kept Secret,” the slogan for a new U.K. campaign.
Set in Verona, the home of La Famiglia Rana, the commercial features a young couple, Rosa and Brian. The latter is a Brit, desperate to impress his new Italian girlfriend’s family.
At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe,” until a surprised Rosa states that his pasta tastes “just like Mamma’s,” while her father agrees, adding that it “even looks like Mamma’s”.
As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma.
When Brian leaves the table to refill a water carafe, mamma corners him in the kitchen–and we realize that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation. Brian and mamma mutually agree to keep their secret from the rest of the family
David Kerr, a BAFTA winner, directed via Hungry Man while Oscar-nominated Seamus McGarvey served as cinematographer.
Matt Lever, chief creative officer of BMB, said, “It was a pleasure to work so closely with the Rana family to create this heartwarming TV ad that brings to life the La Famiglia Rana brand values so beautifully. By revealing “Italy’s Best Kept Secret”, we’re hoping that people across the UK will start to enjoy this absolutely delicious fresh filled pasta as regularly as the people of Italy do.”
