Brigg Bloomquist of GO directed this spot which shows a girl who’s driven to build, explore, experiment, dream, even fail at times. She uses LEGOs as far more than just a casual play toy. Rather it’s a means to foster confidence to create, to help her to think for herself and travel on her own path.
The :60, titled “Inspire Imagination and Keep Building,” came out of agency Union Made Creative.
Client LEGO Erin Fortier Reed, Jennifer Paoletto Sr., brand managers; Erik Varszegi, lead model designer; Laura Norman, art director. Agency Union Made Creative, Culver City, Calif. Keith Cartwright, chief creative officer/founder; Whitney Ruef, copywriter; Lydia White, art director; Charity Bustamante, producer. Production GO Brigg Bloomquist, director; Greg Jones, line producer; Pablo Berron, DP. Post Cut+Run
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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