Following on from their award winning Paralympics ad, 4creative and director Dougal Wilson of Blink Productions have teamed up once again, this time to create a brand new set of idents for Channel 4.
In the films, Channel 4’s iconic blocks are brought to life as a friendly fallible giant. Shot across the UK, the films are a celebration of togetherness, diversity and youth. Wilson takes a refreshingly humorous and light-hearted approach to the channel’s new identity, making it impossible not to connect with them.
The giant’s mnemonic call pays homage to Channel 4’s original and iconic Lambie-Nairn ident, launched in 1982–and the music “Fourscore” was performed by Wilson himself.