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    Blinkink’s Robert Strange Directs Animated “Moncler” Music Video For Tinie Tempah

    By SHOOTUpdated:No Comments2058 Views

    Blinkink has released its first animated music video of the lockdown. Fresh from the release of comeback single “Top Winners” featuring Not3s, Tinie Tempah has rolled out “Moncler,” featuring the North London rapper Tion Wayne.

    Directed by Robert Strange, the eye-catching, colorful video fuses fluid 2D animation with live-action shots. The visual focuses on interconnectivity, a prescient topic in this time of self-isolation. Moving between scenes with an animated Tinie FaceTiming a live-action Tion, the video culminates in the two rappers reuniting in a virtual world, signifying that we can still socialize with each other during this time–we just have to be creative.

    With the current quarantine/social isolation situation, you’d expect the process to be made trickier, but Rob Strange observed, “I found that if anything remote working was easier to manage and allowed me as a director to develop a good working relationship with everyone on my team rather than just the person sitting next to me at the studio. I had a closer working relationship with Tinie than I’ve had with most other artists, which was probably part-lockdown, part-personality. He sent me so many good ideas and most made it into the video; number one being the inclusion of his pooch Pablo.”

    Credits

    Client Tinie Tempah, Warner label Sam Seager, commissioner. Production Blinkink Robert Strange, director; Corin Taylor, producer; Laura Northover, Josef Byrne, exec producers; Rob Flowers, illustrator; Jac Clinch, Knifeson Yu, Campbell Hartley, Hannah Lau-Walker, animators; Tom Fisher, compositor. (Toolbox: Adobe Animate)

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Video Tags:BlinkinkRobert Strange



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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