The average American throws out 81 pounds of textiles every year. To address this issue and the waste it represents, director Katy Wang of BLINKINK teamed up with the New York Times and sustainable fashion brand Eileen Fisher to deliver this colorful 2D film, showcasing the lifecycle of their clothing line and the importance of recycling to help combat waste.
Wang uses animation to transform objects and shapes while colors flow in and out of frame to seamlessly transport the viewer from one scene to the next. The human quality to the work helps underscore the importance of sustainability.
“I was really excited when T Brand (content studio unit of the New York Times) got in touch with me about this film because sustainability in the fashion industry is something I’ve become increasingly aware of over the last few years, and it was great to be able to make something that supports this cause. Eileen Fisher hadn’t really delved into animation before and they were keen for me to work in my own style, which I really appreciated especially because it was new territory for them and my style is maybe not what you’d expect from their typical branding. So I got to have a lot of fun with characters and colors, trying to make it as playful and engaging as possible whilst still delivering a clear message about waste in the fashion industry. “
Her fluid style of visual storytelling is perfectly placed to narrative Eileen Fisher’s sustainability journey emphasizing the brand’s closed loop system of making and reusing clothes.
CreditsClient Eileen Fisher Agency New York Times Adam Loeb, creative director; Deanna Urciuoli, executive producer. Production BLINKINK, London Katy Wang, director; Bart Yates, exec producer; Rosanna Morley, producer; Will Kay, production assistant; Gabriel de Bruin, script development; Jacob Merrick Wolf, storyboard; Sheetal Thankey, Hannah Lau-Walker, Bianca Beneduci, 2D animators; Kat Michaelides, Lois de Silva, 2D animation assist; Tom Fisher, compositor. (Toolbox: Adobe Animate, Photoshop). Voiceover Kemah Bob, recorded at Wave Studios, London Sound Cypher John Black, creative direction, sound design & mix; John Poon, music composition
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More