The average American throws out 81 pounds of textiles every year. To address this issue and the waste it represents, director Katy Wang of BLINKINK teamed up with the New York Times and sustainable fashion brand Eileen Fisher to deliver this colorful 2D film, showcasing the lifecycle of their clothing line and the importance of recycling to help combat waste.
Wang uses animation to transform objects and shapes while colors flow in and out of frame to seamlessly transport the viewer from one scene to the next. The human quality to the work helps underscore the importance of sustainability.
“I was really excited when T Brand (content studio unit of the New York Times) got in touch with me about this film because sustainability in the fashion industry is something I’ve become increasingly aware of over the last few years, and it was great to be able to make something that supports this cause. Eileen Fisher hadn’t really delved into animation before and they were keen for me to work in my own style, which I really appreciated especially because it was new territory for them and my style is maybe not what you’d expect from their typical branding. So I got to have a lot of fun with characters and colors, trying to make it as playful and engaging as possible whilst still delivering a clear message about waste in the fashion industry. “
Her fluid style of visual storytelling is perfectly placed to narrative Eileen Fisher’s sustainability journey emphasizing the brand’s closed loop system of making and reusing clothes.
