Blinkink and Zombie Studio’s campaign for the Born Free Foundation and UK ad agency Engine aims to raise awareness of the issue of canned hunting. Set to the Academy Award-winning song “Born Free” performed by Matt Monro, this film titled The Bitter Bond tells the story of a lion keeper and her cub that ends in the ultimate betrayal. Its unique animation style is the result of three months’ work by Zombie Studio, which combined the richness and beauty of hand-crafted sets with 3D animation for the film.
Credits
Client Born Free Foundation Agency Engine UK Paul Jordan, executive creative director; Steve Hawthorne, Katy Hopkins, creative directors; James Hodson, Jason Keet, creatives; Stefanie Forbes, producer. Production Blinkink, London Zombie Studio, Sao Paulo, Brazil Animation/VFX Zombie Studio, Sao Paulo, Brazil Daniel Sallees, Paulo Garcia, directors; Bart Yates, Natalia Gouvea, exec producers; Lucas Barreto, cinematography; Antonela Castro, Marcio Lovato, producers & set production; Leticia Harumi, producer; Yohann da Geb, CGI lead & lead compositor; Wallan Oliveira, technical supervisor, CG; Anna Caiado, Estevão Teuber, Feppa Rodrigues, Marcelo Fahd, Marcelo Garcia, concept artists; Saulo Brito, storyboard & animatic; Mauricio Sampaio, lead modeler; Danilo Gerard, Tiago Oliveira, modelers; Bruno Monteiro, animation director; Bruna Berford, Bruno Santos, Christian Weckl, Conrado Testa, Francisco Catão, Hannry Pschera, Jonathan Edward, Leonardo Felix, Leonidas Maciel, Marcos Elias, Michel Denis Da Silva, Rodrigo Dutra, animators; Heber Conde, Wallan Oliveira, VFX artists; Adriana Cardozo, Guilherme Sarinho, Wallan Oliveira, compositors.
(Toolbox: Photoshop, SoftImage XSI, ZBrush, Substance Painter, Maya, Houdini, Arnold Render, ThinkBox Deadline, Nuke, After Efects, DaVinci Resolve, Adobe Premiere) Color Grading Psycho n’ Look Marcio Pasqualino, colorist. Sound Design Jungle Ben Leeves, sound designer. Musical Intro Alex Wilson-Thame. Music Song: “Born Free” performed by Matt Monro licensed by Soho Music
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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