Using the ubiquitous Amazon box as a portal, people delve into the immersive world of Amazon Music in this spot directed by Steve Gee and Essy May of production house/animation studio Blinkink. The piece blends mixed media and musical genres from across the globe. From clay animation to puppetry, and JPOP to Amazon Original Christmas tracks, the film titled “Unbox a World of Music” takes us on a voyage around the world, bringing to life the rich and varied role music plays in our lives.
The spot was conceived by Droga5 London in collaboration with Droga5 Tokyo. Dave Wigglesworth, creative director, Droga5 London, said, “It’s a mad film but not without reason. The mixed animation style was designed to bring to life the plurality of choices you get when diving into the world of Amazon Music. The visual genres flip and switch to complement the songs. Partnering with Stevie Gee and Essy May at Blinkink was a no-brainer. You can see the level of craft and love that went into every single frame.”
Credits
Client Amazon Music Agency Droga5 London David Kolbusz, chief creative officer; Ed Redgrave, Dave Wigglesworth, creative directors; Matt Dunn, Jules Hunt, Chris Russell, Ahmed Ellabib, creatives; Chris Chapman, head of design; Oli East, designer; Mike O’Brien, motion design; Tim Larke, studio director; Oscar Powell, strategist; Peter Montgomery, head of production; Larissa Miola, sr. producer. Agency Droga5 Tokyo Masaya Asai, chief creative officer. Production Company Blinkink Steve Gee, Essy May, directors; Gareth Owen, producer; Matt Day, DP. Animation & Postproduction Blinkink Illustrators Tayfun Pekdemir; Lou Lou Jao; Eva Cremers; Haein Kim; Sam Lyon; Anton Hjertstedt Postproduction Freefolk Paul Harrisson, colorist. Editorial Work Editorial William Barnett, Mark Edinoff, editors. Music Supervision Soho Music Music Search Soho Music Jeremy Stubbings Sound Jungle Ben Leeves
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
