Nestled between two Blaupunkt stereo speakers, two stuffed animals–a teddy bear and a bunny rabbit–are propelled by the pulsating beat into some X-rated gymnastics, as a nearby bobble head dog nods approvingly.
Credits
Agency: Wensauer & Partner, Ludwigsburg, Germany Roland Schwarz, creative director Production Company: Sterntag Film, Hamburg John Doe, director; Gerhard Leis, executive producer; Birgit Damen, producer; Joao Lanca Morias, DP. (The directing collective John Doe is repped stateside by TWC, Santa Monica.) Editorial: NHB Pictures, Hamburg Jamie Thompson, editor Postproduction: NHB Pictures, Hamburg Sven Karlsonn, colorist
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment