Following up on the launch of its futuristic running shoe, the LunarEpic Flyknit, Nike has just released another new spot from its creative partnership with production house Blacklist and animation studio Tendril. Thematically similar to the first film released earlier this year which originally unveiled the much anticipated new sneaker concept, “LunarEpic Low” marries a close-up look at the LunarEpic’s unique organic textures and flowing lines with an interstellar vibe and lets us watch them as they materialize before our eyes amongst a series of wild alien landscapes.
Credits
Client Nike David Brady, global brand design, running art director; Denise Wild, global brand design, running studio manager; Noah Stanik, global brand communicationn studio EP; Meagen Moore, global brand communication studio producer. Production Blacklist Andrew Linsk, EP; Justin Harris, Karen Lawler, producers. Animation Tendril Chris Bahry, Tom Crate, co-directors; Kate Bate, EP; John Szebegyinszki, producer; Greg Boychuk, storyboards; Tom Crate, editor; Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski, pitch concepts; Alasgar Hasanov, Rafael Santos, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey, 3D artists; Alasgar Hasanov, Marcin Porebski, FX; Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky, lighting & render; Christian Hecht, Ben Pilgrim, additional 3D artists; Chris Bahry, Alexandre Veaux, Lorne Kwechansky, compositing; Leo Mateus, Marissa Godwin, 2D animation. Music Cypher Audio Sound Design & Music John Black
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
MySHOOT Profiles
Add A Comment