Following up on the launch of its futuristic running shoe, the LunarEpic Flyknit, Nike has just released another new spot from its creative partnership with production house Blacklist and animation studio Tendril. Thematically similar to the first film released earlier this year which originally unveiled the much anticipated new sneaker concept, “LunarEpic Low” marries a close-up look at the LunarEpic’s unique organic textures and flowing lines with an interstellar vibe and lets us watch them as they materialize before our eyes amongst a series of wild alien landscapes.
Credits
Client Nike David Brady, global brand design, running art director; Denise Wild, global brand design, running studio manager; Noah Stanik, global brand communicationn studio EP; Meagen Moore, global brand communication studio producer. Production Blacklist Andrew Linsk, EP; Justin Harris, Karen Lawler, producers. Animation Tendril Chris Bahry, Tom Crate, co-directors; Kate Bate, EP; John Szebegyinszki, producer; Greg Boychuk, storyboards; Tom Crate, editor; Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski, pitch concepts; Alasgar Hasanov, Rafael Santos, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey, 3D artists; Alasgar Hasanov, Marcin Porebski, FX; Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky, lighting & render; Christian Hecht, Ben Pilgrim, additional 3D artists; Chris Bahry, Alexandre Veaux, Lorne Kwechansky, compositing; Leo Mateus, Marissa Godwin, 2D animation. Music Cypher Audio Sound Design & Music John Black
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment