Following up on the launch of its futuristic running shoe, the LunarEpic Flyknit, Nike has just released another new spot from its creative partnership with production house Blacklist and animation studio Tendril. Thematically similar to the first film released earlier this year which originally unveiled the much anticipated new sneaker concept, “LunarEpic Low” marries a close-up look at the LunarEpic’s unique organic textures and flowing lines with an interstellar vibe and lets us watch them as they materialize before our eyes amongst a series of wild alien landscapes.
Credits
Client Nike David Brady, global brand design, running art director; Denise Wild, global brand design, running studio manager; Noah Stanik, global brand communicationn studio EP; Meagen Moore, global brand communication studio producer. Production Blacklist Andrew Linsk, EP; Justin Harris, Karen Lawler, producers. Animation Tendril Chris Bahry, Tom Crate, co-directors; Kate Bate, EP; John Szebegyinszki, producer; Greg Boychuk, storyboards; Tom Crate, editor; Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski, pitch concepts; Alasgar Hasanov, Rafael Santos, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey, 3D artists; Alasgar Hasanov, Marcin Porebski, FX; Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky, lighting & render; Christian Hecht, Ben Pilgrim, additional 3D artists; Chris Bahry, Alexandre Veaux, Lorne Kwechansky, compositing; Leo Mateus, Marissa Godwin, 2D animation. Music Cypher Audio Sound Design & Music John Black
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
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