Following up on the launch of its futuristic running shoe, the LunarEpic Flyknit, Nike has just released another new spot from its creative partnership with production house Blacklist and animation studio Tendril. Thematically similar to the first film released earlier this year which originally unveiled the much anticipated new sneaker concept, “LunarEpic Low” marries a close-up look at the LunarEpic’s unique organic textures and flowing lines with an interstellar vibe and lets us watch them as they materialize before our eyes amongst a series of wild alien landscapes.
Credits
Client Nike David Brady, global brand design, running art director; Denise Wild, global brand design, running studio manager; Noah Stanik, global brand communicationn studio EP; Meagen Moore, global brand communication studio producer. Production Blacklist Andrew Linsk, EP; Justin Harris, Karen Lawler, producers. Animation Tendril Chris Bahry, Tom Crate, co-directors; Kate Bate, EP; John Szebegyinszki, producer; Greg Boychuk, storyboards; Tom Crate, editor; Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski, pitch concepts; Alasgar Hasanov, Rafael Santos, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey, 3D artists; Alasgar Hasanov, Marcin Porebski, FX; Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky, lighting & render; Christian Hecht, Ben Pilgrim, additional 3D artists; Chris Bahry, Alexandre Veaux, Lorne Kwechansky, compositing; Leo Mateus, Marissa Godwin, 2D animation. Music Cypher Audio Sound Design & Music John Black
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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