With creative and direction by Greg Barnes of Black Dog Films, EELS’ ambitious new one-take music video stars Jon Hamm as an EELS fan who finds solace–and a talent for being completely oblivious–in the rock band’s new track as chaos unfolds around him. Barnes and the Black Dog team directed and produced the video–which was shot on 35mm in L.A.–remotely from London.
“It was an incredible experience directing such a talented cast in L.A.–albeit overnight and remotely from Black Dog HQ in London where our UK production team got all the pleasures of jet lag without the sun-tan,” said Barnes. ”In essence it’s a video made by a fan, starring fans, and with lots of nods and winks for the fans and I’m hugely thankful to the cast, crew and my Black Dog family on both sides of the pond.”
The video, which also features Love’s Mike Mitchell reprising his role from a previous EELS video, plays to the narrative of the feel-good hit of the feel-worst year.
Credits
Client EELS/Record Label Pias John Moule, commissioner. Production Black Dog Films Greg Barnes, director; Marz Miller, DP; Holly Wolfers, producer; Harry Morgan, production assistant; Martin Roker, Molly Bohas, exec producers; Stephan Bielecki, L.A. producer. Production Services Company Shaw Creative LLC Joseph Shaw, exec producer; Trevor Albair, production manager; Alli Dawe, production coordinator; Lauren Bates, 1st AD; Louis G. Massouras, 1st AC; Kymm Swank, 2nd AC; Juliana Rowlands, production designer; Nicola Rowlands, set decorator; Genna Moroni, choreographer; Sara Horowitz, stylist; Aysha Marcantonio, makeup. Edit & Sound Design Greg Barnes Postproduction Jonny Tully, colorist. Cast Jon Hamm, Mike Mitchell, Eric Edelstein, Caroline Bloom; Jude B. Lanston.
NHS (National Health Service) England rolled out this PSA titled “That Feeling,” part of its first-ever national campaign designed to encourage women to screen for breast cancer.
Directed by Fern Berresford of Rogue Films for agency M&C Saatchi UK, the spot taps into the universal moment of relief women feel when removing their bras after a long day. This serves as a metaphor for the reassurance and sense of control women feel after attending a breast screening--a step that could help detect breast cancer before symptoms appear.
The :30 captures women of diverse ages, ethnicities, and body types in this intimate and relatable moment, paired with messaging about the life-saving benefits of screening. The spot is accompanied by Wilson Pickett’s upbeat track, “Land of 1000 Dances.”
Amy Parkhill, creative at M&C Saatchi UK, said, “There’s no better feeling than taking your bra off at the end of the day. The relief from being held in (and up) for hours. We wanted to use that relatable and universal truth and apply it to getting your breast screening sorted. To be free from putting it off and to know you’ve done everything in your power for your health. We kept the visual storytelling as authentic as the insight, opting for people and places that represent those we know and love.”
Parkhill continued, “It’s the positive and uplifting piece we hoped it would be, and we aren’t even sick of the song yet!”
