In celebration of International Day of the Girl this Thursday (10/11), Black Dog Films produced this installment of Girls Who Code’s “Sisterhood” series. It’s a digital visual album celebrating sisterhood which aims to empower girls around the world.
Black Dog duo Saela Davis and Anna Rose Holmer directed “Healing,” featuring vocals by Lizzo, electronic music artist and activist Madame Gandhi and Seattle’s Northside Step Team. The music film emphasizes the power of #sisterhood in navigating trying times.
Credits
Client Girls Who Code Reshma Saujani, Ginny Suss, exec producers; Ashley Gramby, Deborah Singer, Charlotte Stone, Tania Zaparaniuk, producers. Production Black Dog Films Saela Davis, Anna Rose Holmer, directors; David Mitchell, managing director; Julia Ochsenreiter, exec producer; Holly Harding, producer; Daisy Zhou, DP; Darnesha Weary, choreographer. Postproduction Anne-Laure D’Hooghe, editor; Sofie Borup, colorist. Sound Design Christoper Foster, sound designer. Creative Studio Yours Truly Creative Sonia Salvador, strategy director; Alexandra Thurmond, creative producer; Lydia Fine, creative director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
