“Rescue Me,” OneRepublic’s catchy new single, is out along with this music video directed by Christian Lamb of Black Dog Films. Lamb worked closely with OneRepublic lead vocalist Ryan Tedder and the band to create the video, centering around a young boy who digs deep to thwart an Orwellian-esque gang of BMX bullies. Filmed in Silverton, Ore, the video follows the fleeing boy (Cody Bingham) who makes his stand in spectacular fashion in a dance choreographed by Sherrie Silver (“This Is America”).
Lamb’s most recent work includes Michael Bublé’s NBC Special “bublé!”, Beyonce’s Formation tour and Childish Gambino’s This Is America Tour. A multi-faceted director and storyteller with roots in photography and cinematography, Lamb has a body of work that spans music videos, commercials, branded content, documentaries, webcasts and live TV broadcasts.
Credits
Client OneRepublic/Interscope Records Production Black Dog Films Christian Lamb, director; David Mitchell, Julia Ochsenreiter, executive producers; Holly Harding, producer; Mack Fisher, DP; Jade Harris, production designer; Sherrie Silver, choreographer; Krissie Torgerson, stylist. Editorial Jorge Sandoval, editor. VFX Greenlight
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
