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    Black Dog Films’ Alyssa Boni Directs “We ALL Rise With More Eyes” For DAZN, Women’s Football

    By SHOOTUpdated:No Comments2112 Views

    Global sports streaming platform DAZN has acquired global rights to broadcast the UEFA Women’s Champions League for the next four seasons, from 2021-25. To further grow the sport, DAZN has also entered a groundbreaking partnership with YouTube to show matches live and free for fans around the world for the first time. This marks the first time UEFA has centralized all Women’s Champions League matches globally.

    To announce the partnership DAZN has teamed with the Ridley Scott Creative Group’s Black Dog Films and director Alyssa Boni on this client-direct piece, “We ALL Rise With More Eyes”–the debut content on DAZN’s new UEFA Women’s Champions League YouTube channel.

    With a voiceover from U.K. rapper FLOHIO, the film forms a collage of stills, animations, training and competition footage showing grass-roots football alongside global superstars like Ada Hegerberg, Lucy Bronze, Sam Kerr, and Wendie Renard. Working with Final Cut and Unit, Boni brings to life the ripple effect that more eyes will undoubtedly have on the game, turning more players and teams into household names, and inspiring the next generation of players–all of which starts with more people around the world watching the game.

    “I’m extremely grateful to be one of the storytellers helping to bring visibility to women’s football. I always aim to empower with my work, so I’m delighted to collaborate with DAZN and YouTube to feature these incredible athletes and encourage more future female champs on the pitch,” said Boni.

    Credits

    Client DAZN Toby Burnett, executive creative director; Ro Jackson, Cullen Farleigh, Ola Soyemi, creatives; Emily Brown, sr. producer; Dan Westwood, designer. Production Company Black Dog Films Alyssa Boni, director; Emma Cairns, producer. Editorial Final Cut Claire McGonigal, editor. Post House Unit Tania De Sousa, producer; Tom Wansbrough Jones (lead), Matt Rowley, design collective; Nick Dalby, color. Research The Director’s Studio Team Voiceover FLOHIO Music Supervision Pitch & Sync. Music Out/Standard Matteo Tronchin, composer. Audio Post P&S Studios Ben Hauke, sound designer & mix engineer.

    Media Type:Broadcast Promo
    ScreenWork Categories:Commercial
    Video Tags:Alyssa BoniBlack Dog Films



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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