Register

    Black Dog Films’ Alyssa Boni Directs “We ALL Rise With More Eyes” For DAZN, Women’s Football

    By SHOOTUpdated:No Comments2138 Views

    Global sports streaming platform DAZN has acquired global rights to broadcast the UEFA Women’s Champions League for the next four seasons, from 2021-25. To further grow the sport, DAZN has also entered a groundbreaking partnership with YouTube to show matches live and free for fans around the world for the first time. This marks the first time UEFA has centralized all Women’s Champions League matches globally.

    To announce the partnership DAZN has teamed with the Ridley Scott Creative Group’s Black Dog Films and director Alyssa Boni on this client-direct piece, “We ALL Rise With More Eyes”–the debut content on DAZN’s new UEFA Women’s Champions League YouTube channel.

    With a voiceover from U.K. rapper FLOHIO, the film forms a collage of stills, animations, training and competition footage showing grass-roots football alongside global superstars like Ada Hegerberg, Lucy Bronze, Sam Kerr, and Wendie Renard. Working with Final Cut and Unit, Boni brings to life the ripple effect that more eyes will undoubtedly have on the game, turning more players and teams into household names, and inspiring the next generation of players–all of which starts with more people around the world watching the game.

    “I’m extremely grateful to be one of the storytellers helping to bring visibility to women’s football. I always aim to empower with my work, so I’m delighted to collaborate with DAZN and YouTube to feature these incredible athletes and encourage more future female champs on the pitch,” said Boni.

    Credits

    Client DAZN Toby Burnett, executive creative director; Ro Jackson, Cullen Farleigh, Ola Soyemi, creatives; Emily Brown, sr. producer; Dan Westwood, designer. Production Company Black Dog Films Alyssa Boni, director; Emma Cairns, producer. Editorial Final Cut Claire McGonigal, editor. Post House Unit Tania De Sousa, producer; Tom Wansbrough Jones (lead), Matt Rowley, design collective; Nick Dalby, color. Research The Director’s Studio Team Voiceover FLOHIO Music Supervision Pitch & Sync. Music Out/Standard Matteo Tronchin, composer. Audio Post P&S Studios Ben Hauke, sound designer & mix engineer.

    Media Type:Broadcast Promo
    ScreenWork Categories:Commercial
    Video Tags:Alyssa BoniBlack Dog Films



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

    MySHOOT Profiles


    Add A Comment