Gatorade’s inspirational new film, “Every Day Is Your Day,” features sports icon Mia Hamm and rising U.S. star Mallory Pugh and taps into the iconic Dr. Seuss poem, “Oh the places you’ll go,” to demonstrate the powerful impact that sports can have on young athletes’ lives.
The film is part of the brand’s Sisters in Sweat initiative, which addresses an alarming stat: by age 17, girls drop out of sports at 1.5x the rate of their male peers, and as a result, disproportionately miss out on the skills and long-term benefits associated with playing sports.
“Every Day Is Your Day” is meant to inspire young athletes about the power, skills and confidence instilled by playing sports.
Rachel McDonald of Biscuit Filmworks directed the piece.
Credits
Client Gatorade Agency TBWAChiatDay Renato Fernandez, chief creative officer; Mark Peters, Doug Menezes, creative directors; Elizabeth Daniel, copywriter; Blair Seward, art director; Jamie Wynn, jr. copywriter; Gaia Elise, jr. art director; Brian O’Rourke, executive director of production; Guia Iacomin, director of content production; Kaitlin Moore, sr. producer; Sophie Boris, assistant producer. Production Biscuit Filmworks Rachel McDonald, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Andrew Denyer, line producer; Mercedes Allen, head of production; Jess Hall, DP. Editorial Cabin Edit Scott Butzer, editor; Jay McConville assistant editor; Carr Schilling, managing partner; Remy Foxx, exec producer; Michelle Dorsch, producer. VFX Shape + Light Rob Trent, creative director; Jordan Sharon, sr. producer; Paul Heagney, Jan Cilliers, Chris DiCristo, Wes Waldron, Dave Stern, 2D artists; Austin Lewis, Flame assist; Gavin Kelly, 3D lead; Eugene Guaran, 3D concept artist; DeAndre Moore, 3D generalist; Arron Inglis, 3D coordinator; Sam Boyd, Mario Domingos, Sean Hunt, Cormac Kelly, Kev Ryan, additional 3D artists; Marc Samson, concept artist & lead matte painter; Rocco Gioffre, matte painter. Color Harbor Pictures Elodie Echter, colorist; Matt Olmon, sr. producer. Sound Design LSD Michael Anastasi, Kai Paquin, sound designers; Susie Boyajan, exec producer. Audio Post Lime Studios Matt Miller, mixer; Lisa Mermelstein, assistant mixer; Susie Boyajan, exec producer. Music Pedro Bromfman, Juan Carlos Enriquez, composers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
