Gatorade’s inspirational new film, “Every Day Is Your Day,” features sports icon Mia Hamm and rising U.S. star Mallory Pugh and taps into the iconic Dr. Seuss poem, “Oh the places you’ll go,” to demonstrate the powerful impact that sports can have on young athletes’ lives.
The film is part of the brand’s Sisters in Sweat initiative, which addresses an alarming stat: by age 17, girls drop out of sports at 1.5x the rate of their male peers, and as a result, disproportionately miss out on the skills and long-term benefits associated with playing sports.
“Every Day Is Your Day” is meant to inspire young athletes about the power, skills and confidence instilled by playing sports.
Rachel McDonald of Biscuit Filmworks directed the piece.
Credits
Client Gatorade Agency TBWAChiatDay Renato Fernandez, chief creative officer; Mark Peters, Doug Menezes, creative directors; Elizabeth Daniel, copywriter; Blair Seward, art director; Jamie Wynn, jr. copywriter; Gaia Elise, jr. art director; Brian O’Rourke, executive director of production; Guia Iacomin, director of content production; Kaitlin Moore, sr. producer; Sophie Boris, assistant producer. Production Biscuit Filmworks Rachel McDonald, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Andrew Denyer, line producer; Mercedes Allen, head of production; Jess Hall, DP. Editorial Cabin Edit Scott Butzer, editor; Jay McConville assistant editor; Carr Schilling, managing partner; Remy Foxx, exec producer; Michelle Dorsch, producer. VFX Shape + Light Rob Trent, creative director; Jordan Sharon, sr. producer; Paul Heagney, Jan Cilliers, Chris DiCristo, Wes Waldron, Dave Stern, 2D artists; Austin Lewis, Flame assist; Gavin Kelly, 3D lead; Eugene Guaran, 3D concept artist; DeAndre Moore, 3D generalist; Arron Inglis, 3D coordinator; Sam Boyd, Mario Domingos, Sean Hunt, Cormac Kelly, Kev Ryan, additional 3D artists; Marc Samson, concept artist & lead matte painter; Rocco Gioffre, matte painter. Color Harbor Pictures Elodie Echter, colorist; Matt Olmon, sr. producer. Sound Design LSD Michael Anastasi, Kai Paquin, sound designers; Susie Boyajan, exec producer. Audio Post Lime Studios Matt Miller, mixer; Lisa Mermelstein, assistant mixer; Susie Boyajan, exec producer. Music Pedro Bromfman, Juan Carlos Enriquez, composers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
