Barton F. Graf’s first TV work for the Lance Crackers brand is a two-spot package directed by Matt Dilmore of Biscuit Filmworks.
One of the :15s, “Dog Sandwich,” shows a girl seated between two dogs, making for a cute sandwich. The idea behind the work is that Lance makes incredible cracker sandwich snacks–and the girl attests to that. She should know since she’s currently in an incredible sandwich bookended by two precious canines. Still, she declares that Lance's packaged snack of peanut butter between two toasty crackers is even better.
CreditsClient Snyder’s of Hanover/Lance Crackers Agency Barton F. Graf Gerry Graf, chief creative officer; Mark Bielik, Ross Fletcher, creative directors; Sara Carr, Jesse Brown, art directors/copywriters; Josh Morse, head of integrated production; Liz Shook, Zamile Vilakazi, producers; Amanda Perring, strategy director. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Rick Jarjoura, exec producer; Jonathan Wang, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Bryan Newman, DP; Joaquin Grey, production designer; Julia Kim, casting director. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, producer. Telecine Company 3 Sofie Borup, colorist. Finishing Method Jeff Wolfe, director of production
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More