Barton F. Graf’s first TV work for the Lance Crackers brand is a two-spot package directed by Matt Dilmore of Biscuit Filmworks.
One of the :15s, “Dog Sandwich,” shows a girl seated between two dogs, making for a cute sandwich. The idea behind the work is that Lance makes incredible cracker sandwich snacks–and the girl attests to that. She should know since she’s currently in an incredible sandwich bookended by two precious canines. Still, she declares that Lance's packaged snack of peanut butter between two toasty crackers is even better.
Credits
Client Snyder’s of Hanover/Lance Crackers Agency Barton F. Graf Gerry Graf, chief creative officer; Mark Bielik, Ross Fletcher, creative directors; Sara Carr, Jesse Brown, art directors/copywriters; Josh Morse, head of integrated production; Liz Shook, Zamile Vilakazi, producers; Amanda Perring, strategy director. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Rick Jarjoura, exec producer; Jonathan Wang, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Bryan Newman, DP; Joaquin Grey, production designer; Julia Kim, casting director. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, producer. Telecine Company 3 Sofie Borup, colorist. Finishing Method Jeff Wolfe, director of production
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
