Barton F. Graf’s first TV work for the Lance Crackers brand is a two-spot package directed by Matt Dilmore of Biscuit Filmworks.
One of the :15s, “Dog Sandwich,” shows a girl seated between two dogs, making for a cute sandwich. The idea behind the work is that Lance makes incredible cracker sandwich snacks–and the girl attests to that. She should know since she’s currently in an incredible sandwich bookended by two precious canines. Still, she declares that Lance's packaged snack of peanut butter between two toasty crackers is even better.
Credits
Client Snyder’s of Hanover/Lance Crackers Agency Barton F. Graf Gerry Graf, chief creative officer; Mark Bielik, Ross Fletcher, creative directors; Sara Carr, Jesse Brown, art directors/copywriters; Josh Morse, head of integrated production; Liz Shook, Zamile Vilakazi, producers; Amanda Perring, strategy director. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Rick Jarjoura, exec producer; Jonathan Wang, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Bryan Newman, DP; Joaquin Grey, production designer; Julia Kim, casting director. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, producer. Telecine Company 3 Sofie Borup, colorist. Finishing Method Jeff Wolfe, director of production
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
