For the past five years, TWIX has engaged fans with a campaign based around the intense rivalry between Left and Right TWIX.
TWIX announced iss taking the concept to a whole new level by offering specially marked Left and Right TWIX packs. For the first time fans can have two of their favorite side cookie-caramel chocolate bars in every package. For those without a favorite, it’s time to deSide.
To support the launch of the Left and Right TWIX packs, the brand is rolling out two new spots, created by BBDO New York. Directed by Aaron Stoller of Biscuit Filmworks, the spots highlight things in the real world that – like a TWIX bar – are the same, but different, such as a mortician and an undertaker, or a bouncer and a doorman.
In this commercial, “Undertaker/Mortician,” we meet several duos–a mortician and an undertaker; a custodian and a janitor; a spirit and a ghost. Clearly, the members of each duo are the same but with different labels, akin to the tongue-in-cheek difference between Left and Right TWIX.
Credits
Client Mars Chocolate North America/TWIX Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Peter Alsante, Kim Baskinger, creative directors; Bryan Stokely, sr. copywriter; Martin Zelcs, sr. art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Jeff Regan, social media creator. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Samantha Gore, production designer; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Cindy Becker, producer; Ash Marshall, production supervisor. Editorial NO6 Jason Macdonald, editor; Ryan Bukowski, Ling Chua, assistant editors; Corina Dennison, exec producer; Laura Molinaro, sr. producer. Ed Skupeen, Flame/VFX; Mark Reys, assistant Flame/VFX artist. Audio Sound Lounge Tom Jucarone, mixer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
