For the past five years, TWIX has engaged fans with a campaign based around the intense rivalry between Left and Right TWIX.
TWIX announced iss taking the concept to a whole new level by offering specially marked Left and Right TWIX packs. For the first time fans can have two of their favorite side cookie-caramel chocolate bars in every package. For those without a favorite, it’s time to deSide.
To support the launch of the Left and Right TWIX packs, the brand is rolling out two new spots, created by BBDO New York. Directed by Aaron Stoller of Biscuit Filmworks, the spots highlight things in the real world that – like a TWIX bar – are the same, but different, such as a mortician and an undertaker, or a bouncer and a doorman.
In this commercial, “Undertaker/Mortician,” we meet several duos–a mortician and an undertaker; a custodian and a janitor; a spirit and a ghost. Clearly, the members of each duo are the same but with different labels, akin to the tongue-in-cheek difference between Left and Right TWIX.
Credits
Client Mars Chocolate North America/TWIX Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Peter Alsante, Kim Baskinger, creative directors; Bryan Stokely, sr. copywriter; Martin Zelcs, sr. art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Jeff Regan, social media creator. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Samantha Gore, production designer; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Cindy Becker, producer; Ash Marshall, production supervisor. Editorial NO6 Jason Macdonald, editor; Ryan Bukowski, Ling Chua, assistant editors; Corina Dennison, exec producer; Laura Molinaro, sr. producer. Ed Skupeen, Flame/VFX; Mark Reys, assistant Flame/VFX artist. Audio Sound Lounge Tom Jucarone, mixer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
