For the past five years, TWIX has engaged fans with a campaign based around the intense rivalry between Left and Right TWIX.
TWIX announced iss taking the concept to a whole new level by offering specially marked Left and Right TWIX packs. For the first time fans can have two of their favorite side cookie-caramel chocolate bars in every package. For those without a favorite, it’s time to deSide.
To support the launch of the Left and Right TWIX packs, the brand is rolling out two new spots, created by BBDO New York. Directed by Aaron Stoller of Biscuit Filmworks, the spots highlight things in the real world that – like a TWIX bar – are the same, but different, such as a mortician and an undertaker, or a bouncer and a doorman.
In this commercial, “Undertaker/Mortician,” we meet several duos–a mortician and an undertaker; a custodian and a janitor; a spirit and a ghost. Clearly, the members of each duo are the same but with different labels, akin to the tongue-in-cheek difference between Left and Right TWIX.
Credits
Client Mars Chocolate North America/TWIX Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Peter Alsante, Kim Baskinger, creative directors; Bryan Stokely, sr. copywriter; Martin Zelcs, sr. art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Jeff Regan, social media creator. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Samantha Gore, production designer; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Cindy Becker, producer; Ash Marshall, production supervisor. Editorial NO6 Jason Macdonald, editor; Ryan Bukowski, Ling Chua, assistant editors; Corina Dennison, exec producer; Laura Molinaro, sr. producer. Ed Skupeen, Flame/VFX; Mark Reys, assistant Flame/VFX artist. Audio Sound Lounge Tom Jucarone, mixer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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