For the past five years, TWIX has engaged fans with a campaign based around the intense rivalry between Left and Right TWIX.
TWIX announced iss taking the concept to a whole new level by offering specially marked Left and Right TWIX packs. For the first time fans can have two of their favorite side cookie-caramel chocolate bars in every package. For those without a favorite, it’s time to deSide.
To support the launch of the Left and Right TWIX packs, the brand is rolling out two new spots, created by BBDO New York. Directed by Aaron Stoller of Biscuit Filmworks, the spots highlight things in the real world that – like a TWIX bar – are the same, but different, such as a mortician and an undertaker, or a bouncer and a doorman.
In this commercial, “Undertaker/Mortician,” we meet several duos–a mortician and an undertaker; a custodian and a janitor; a spirit and a ghost. Clearly, the members of each duo are the same but with different labels, akin to the tongue-in-cheek difference between Left and Right TWIX.
Credits
Client Mars Chocolate North America/TWIX Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Peter Alsante, Kim Baskinger, creative directors; Bryan Stokely, sr. copywriter; Martin Zelcs, sr. art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Jeff Regan, social media creator. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Samantha Gore, production designer; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Cindy Becker, producer; Ash Marshall, production supervisor. Editorial NO6 Jason Macdonald, editor; Ryan Bukowski, Ling Chua, assistant editors; Corina Dennison, exec producer; Laura Molinaro, sr. producer. Ed Skupeen, Flame/VFX; Mark Reys, assistant Flame/VFX artist. Audio Sound Lounge Tom Jucarone, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
