Aaron Stoller of Biscuit Filmworks directed this spot titled “Perfect” from Ogilvy & Mather in which a mom is a bit overprotective of her daughter during her freshman year in college.
Mom wants everything “perfect” in her daughter’s dorm–and can get pretty close to that objective thanks to IKEA. The only exception is that boy who turns up in the dorm room but not to worry–he’s there to study for a class.
Client IKEA Agency Ogilvy & Mather Della Mathew, creative director, art director; Justin Via, creative director, copywriter; Ashley Veltre, associate creative diretor/art director; Holden Rasche, associate creative director, copywriter; Salvador Noriega, copywriter; Marianne Waldron, sr. producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer; Rachel Blaub, Mercedes Allen Sarria, heads of production; Mala Vasan, producer; Henrik Stenberg, DP; Tony Gasparro, production designer. Postproduction Crew Cuts Jake Jacobsen, editor; Jake Trill, editor assistant; Sara Arnold, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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