Aaron Stoller of Biscuit Filmworks directed this three-spot comedy campaign for Dollar Shave Club speaking to the relatable habit of letting razors get old and grimy through overuse. Included in the package is “Zeke the Dirtbag Razor,” a filthy, grungy razor character who comes to life in the shower, scaring the man who’s about to shower and then his wife who enters the bathroom.
Coming out from behind the shower curtain is Dollar Shave Club’s founder and CEO Michael Dubin who reprises his role as company spokesman, advising people not to let old razors stick around past their prime. You don’t have to anymore because Dollar Shave Club offers new razors at an affordable price.
Credits
Client/Creative Dollar Shave Club Alec Brownstein, creative director; Matt Orser, art director; Allan Eakin, copywriter. Agency Zebra Linda Rafoss, executive producer; Maggie Dunn, producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer. Editorial Cosmo Street Tom Scherma, editor; Marie Mangahas, producer. Postproduction The Mill John Leonti, head of 3D/creative director; Tara Demarco, 2D VFX supervisor; Anastasia von Rahl, VFX producer; Enca Kaul, exec producer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
