Aaron Stoller of Biscuit Filmworks directed this three-spot comedy campaign for Dollar Shave Club speaking to the relatable habit of letting razors get old and grimy through overuse. Included in the package is “Zeke the Dirtbag Razor,” a filthy, grungy razor character who comes to life in the shower, scaring the man who’s about to shower and then his wife who enters the bathroom.
Coming out from behind the shower curtain is Dollar Shave Club’s founder and CEO Michael Dubin who reprises his role as company spokesman, advising people not to let old razors stick around past their prime. You don’t have to anymore because Dollar Shave Club offers new razors at an affordable price.