During the Academy Awards telecast on Sunday (3/4), this spot debuted promoting the highly anticipated Academy Museum of Motion Pictures.
Wieden+Kennedy in Portland, Ore., created the :30 which plays off the museum’s mission to bring unparalleled experiences and insights into movies and moviemaking. Viewers are invited to stay at the newly renovated Overlook Hotel made famous by Stanley Kubrick’s 1980 film, The Shining. The commercial was created entirely through the use of original film footage from the Kubrick Estate, and supplemented with performances of the hotel staff fixing axe-splintered doors and cleaning up bloody hallways.
Matt Dilmore of Biscuit Filmworks directed the spot.
Designed by world-renowned architect Renzo Piano, the Academy Museum will be the world’s premier institution dedicated to the art and science of movies. Located on Wilshire and Fairfax in Los Angeles, and set to open in 2019, the Museum will be simultaneously immersive, experimental, educational, and entertaining.
As a bonus for observant movie fans, the 1-800 number featured in the spot is an Easter egg. Those who call will either hear a directory from the Overlook Hotel, or–for a few lucky people–a live person from the Academy giving away a variety of incredible prizes.
CreditsClient Academy of Motion Picture Arts and Sciences/Academy Museum Agency Wieden+Kennedy Portland, ore. Jason Kreher, creative director; Erik Fahrenkopf, copywriter/creative director; Max Stinson, art director/creative director; Ben Grylewicz, executive producer. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Nick Shandra, producer; Chris Soos, DP; Josh Locy, production designer. Editorial Joint Nick Davis, editor; Chris Girard, post producer; Leslie Carthy, post exec producer. VFX KEVIN Tim Davies, VFX supervisor; Samantha Hernandez, VFX producer. Music/Sound Extreme Music Song: “Dreamin’ Easy” Audio Post Joint Noah Woodburn, mixer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More