This spot is part of a tongue-in-cheek campaign which introduces us to spokesman Stirling Gravitas, who humorously and confidently shows how he stays in control of all aspects of his life–whether it’s taming a lion or successfully juggling chainsaws. This totally in-control persona also requires the use of super absorbent Tena to prevent embarrassing urinary leakage.
Jeff Low of Biscuit Filmworks directed for London agency AMV BBDO.
Client Tena Agency AMV BBDO London Toby Allen, Jim Hilson, creative directors; Prabs Wignarajah, copywriter; Jeremy Tribe, art director; Tom White, Pippa Morris, planners; Polly Lowles, producer. Production Biscuit Filmworks UK Jeff Low, director; Orlando Wood, exec producer; Toby Courlander, producer; Kate Taylor, head of production, Shawn Lacy, managing director. Post The Mill, London. Audio Wave Studios, London. Aaron Reynolds, mixer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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