GoCompare brand character Gio Compario returns in the latest ad recreating a car accident based on a real insurance claim. This spot, titled “Deer,” shows Gio driving along a desolate road only to be confronted by a deer, having to swerve, and damaging the car in the process.
Jeff Low via Biscuit Filmworks UK directed the TV commercial for Droga5 London.
Marsha Riley, VP of brand preference at GoCompare, said: “We work hard to help people get a fair deal on insurance that really meets their needs so that they know they will be taken care of should they ever need to make a claim. Our latest ad demonstrates our belief that you need the right cover, not just the cheapest. Car accidents are no joke, but they are an unfortunate reality, and having the right policy can make the financial consequences a lot less painful.”
David Kolbusz, chief creative officer at Droga5 London, added: “With ‘Deer,’ we add to the original message that you never know what form the unexpected might take, and have Gio share the limelight with a cute deer. As before, we base our advert on a true story, and use this to warn viewers of potential motoring hazards.”
