When people think of a 3-row family SUV, they don’t typically think about performance. They also don’t think about high-speed chase scenes with a handsome hero behind the wheel seemingly looking to elude pursuers which include a helicopter–but that’s exactly what agency CP+B created in its newest spot for the Infiniti QX60. In the commercial, we find our hero racing his Infiniti QX60 through the city, clearly on a mission. That mission: to deliver his three kids to a marathon viewing area to cheer on their mom who is in a race of her own.
Isaiah Seret of Biscuit Filmworks directed “On The Run” for CP+B.
Credits
Client Infiniti Agency CP+B Ralph Watson, VP, chief creative officer; Adam Chasnow, VP/executive creative director; David Swartz, VP/executive director of art direction & design; Bryan Karr, Doug Kohnen, associate creative directors; Martha Murphy, copywriter; Sloan Schroeder, VP/director of integrated production; Marco Vidalis, integrated producer; Lauren Wheaton, content supervisor; Samantha Calvert, content manager. Production Biscuit Filmworks Isaiah Seret, director; Rick Jarjoura, exec producer; Andrew Travelstead, producer; Claudio Miranda, DP. Editorial Cut+Run, Santa Monica, Calif. Frank Effron, editor; Luc Giddens, assistant editor; Emilie Talermo, producer. Post Company 3 LA Sean Coleman, colorist. VFX Method Studios, Santa Monica Wensen Ho, lead Flame artist. Music JSM Music Joel Simon, CCO/CEO. Sound Design/Audio Post Lime Studios + LSD L.A. Rohan Young, mix engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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