Framestore NY teamed with director Greg Popp of Supply & Demand on this spot which shows a pair of birds whose minds are blown over Birds Eye line of Flavor Full vegetables, which are so good that even kids are eating their veggies.
Credits
Client: Birds Eye Flavor Full Visual Effects/Animation: Framestore New York David Hulin, creative director; Nick Fraser, sr. producer; Sarah Hiddlestone, exec producer; Andy Rowan-Robinson, VFX supervisor; Eric Rosenfeld, shoot supervisor; Corrina Wilson, compositing supervisor, Nuke; Jim Hundertmark, animation supervisor, 2D; Sang Kim, Thomas Panayiotou, Sebastian Boulange, Nuke; Russell Miller, Theo Jones, Nathan Diehl, Xiaowei Tan, Michitka Inoue, Jack Caron, Joseph Szokoli, Xiaolai Zheng, 3D; Will Frazier, Rob Dollase, Tucker Prisco, Stephen Johnson, 2D; Callum McKeveny, designer; Stephen Seledee, VFX editor (Toolbox: Maya, Nuke, Arnold) Agency: BBDO New York; Production: Supply & Demand, bicoastal Greg Popp, director
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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