Framestore NY teamed with director Greg Popp of Supply & Demand on this spot which shows a pair of birds whose minds are blown over Birds Eye line of Flavor Full vegetables, which are so good that even kids are eating their veggies.
Credits
Client: Birds Eye Flavor Full Visual Effects/Animation: Framestore New York David Hulin, creative director; Nick Fraser, sr. producer; Sarah Hiddlestone, exec producer; Andy Rowan-Robinson, VFX supervisor; Eric Rosenfeld, shoot supervisor; Corrina Wilson, compositing supervisor, Nuke; Jim Hundertmark, animation supervisor, 2D; Sang Kim, Thomas Panayiotou, Sebastian Boulange, Nuke; Russell Miller, Theo Jones, Nathan Diehl, Xiaowei Tan, Michitka Inoue, Jack Caron, Joseph Szokoli, Xiaolai Zheng, 3D; Will Frazier, Rob Dollase, Tucker Prisco, Stephen Johnson, 2D; Callum McKeveny, designer; Stephen Seledee, VFX editor (Toolbox: Maya, Nuke, Arnold) Agency: BBDO New York; Production: Supply & Demand, bicoastal Greg Popp, director
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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