In the spots for BIDvest, Marc Sidelsky focuses on in camera lighting while incorporating the collaborative choreography of Pilobolus. The result–almost unbelievable shapes and movement created with human bodies, to reflect the qualities of BIDvest, its ability to propel the imagination and set ideas in motion.
Credits
Agency: Brand Wealth Organization, Johannesburg Thys Botha, executive creative director; Mike Golding, creative director; Suretha La Grange, account executive Production Company: Bouffant, Johannesburg Marc Sidelsky, director; Lorraine Smit, producer; Peter Tischhauser, DP Postproduction: Visual Assault, Johannesburg Marcelle Mouton, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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