This video reflects the fact that “fabulous lips are those that have something powerful to say,” underscoring the importance of women’s voices.
Bianca Giaever of m ss ng p eces directed this video for Soap & Glory out of agency DAVID Miami, with experiential design by Yehuda Duenyas.
For every post shared using #MoreThanLips, Soap & Glory will donate $5 (up to $20,000) to She Should Run, a national organization that is working to increase the number of women running for elected office.
Client Soap & Glory Agency DAVID Miami Anselmo Ramos, chief creative officer; Tony Kalathara, creative director; Juan Pena, associate creative director/copywriter; Ricardo Casal, associate creative director/art director; Melusi Mhlungu, copywriter; Richard Cruz, art director; Veronica Beach, head of global production; Kelly Allen, Octavio Luna, producers; Paulo Fogaca, managing director Production m ss ng p eces Bianca Giaever, director; Yehuda Duenyas, experiential director; Ari Kuschnir, Kate Oppenheim, Brian Latt, managing partners; Edward Grann, Dave Saltzman, exec producers; Rebecca Davis, head of production; Matthew Ayriss, producer; Ava Berkovsky, DP. Editorial Cosmo Street Julie Kravitz Gannon, editor; Habib Semaan, assistant editor; Idalia Deshon, producer; Yvette Cobarrubias-Sears, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
