This video reflects the fact that “fabulous lips are those that have something powerful to say,” underscoring the importance of women’s voices.
Bianca Giaever of m ss ng p eces directed this video for Soap & Glory out of agency DAVID Miami, with experiential design by Yehuda Duenyas.
For every post shared using #MoreThanLips, Soap & Glory will donate $5 (up to $20,000) to She Should Run, a national organization that is working to increase the number of women running for elected office.
Client Soap & Glory Agency DAVID Miami Anselmo Ramos, chief creative officer; Tony Kalathara, creative director; Juan Pena, associate creative director/copywriter; Ricardo Casal, associate creative director/art director; Melusi Mhlungu, copywriter; Richard Cruz, art director; Veronica Beach, head of global production; Kelly Allen, Octavio Luna, producers; Paulo Fogaca, managing director Production m ss ng p eces Bianca Giaever, director; Yehuda Duenyas, experiential director; Ari Kuschnir, Kate Oppenheim, Brian Latt, managing partners; Edward Grann, Dave Saltzman, exec producers; Rebecca Davis, head of production; Matthew Ayriss, producer; Ava Berkovsky, DP. Editorial Cosmo Street Julie Kravitz Gannon, editor; Habib Semaan, assistant editor; Idalia Deshon, producer; Yvette Cobarrubias-Sears, exec producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
