This video reflects the fact that “fabulous lips are those that have something powerful to say,” underscoring the importance of women’s voices.
Bianca Giaever of m ss ng p eces directed this video for Soap & Glory out of agency DAVID Miami, with experiential design by Yehuda Duenyas.
For every post shared using #MoreThanLips, Soap & Glory will donate $5 (up to $20,000) to She Should Run, a national organization that is working to increase the number of women running for elected office.
Client Soap & Glory Agency DAVID Miami Anselmo Ramos, chief creative officer; Tony Kalathara, creative director; Juan Pena, associate creative director/copywriter; Ricardo Casal, associate creative director/art director; Melusi Mhlungu, copywriter; Richard Cruz, art director; Veronica Beach, head of global production; Kelly Allen, Octavio Luna, producers; Paulo Fogaca, managing director Production m ss ng p eces Bianca Giaever, director; Yehuda Duenyas, experiential director; Ari Kuschnir, Kate Oppenheim, Brian Latt, managing partners; Edward Grann, Dave Saltzman, exec producers; Rebecca Davis, head of production; Matthew Ayriss, producer; Ava Berkovsky, DP. Editorial Cosmo Street Julie Kravitz Gannon, editor; Habib Semaan, assistant editor; Idalia Deshon, producer; Yvette Cobarrubias-Sears, exec producer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
