For the launch of the new Humankind video game from Sega, BETC Paris unveils a lunar film that revisits space exploration and the first steps on the moon–resulting in a surprising battle to make history.
Edouard Salier of Paris-based production house WANDA directed this trailer for Humankind, a strategy video game in which the player starts an adventure in the Stone Age and has to l lead its people through different periods of time. At each major milestone of history, the player will be able to choose to mix his or her civilization with another one and create a brand new culture. Humankind was developed by the French video game studio Amplitude and published by Sega.
Credits
Client Sega/Humankind Agency BETC Stephane Xiberras, executive creative director; Benjamin Le Breton, Arnaud Assouline, creative directors; Matthieu Bouilhot, copywriter; Fabrice Brovelli, TV producer. Production Company WANDA Edouard Salier, director; Claude Fayolle, producer; Mathieu Plainfosse, DP. Postproduction Digital District Sound GUM Sydney Guillen, Marion Torreilles, sound producers.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
