For the launch of the new Humankind video game from Sega, BETC Paris unveils a lunar film that revisits space exploration and the first steps on the moon–resulting in a surprising battle to make history.
Edouard Salier of Paris-based production house WANDA directed this trailer for Humankind, a strategy video game in which the player starts an adventure in the Stone Age and has to l lead its people through different periods of time. At each major milestone of history, the player will be able to choose to mix his or her civilization with another one and create a brand new culture. Humankind was developed by the French video game studio Amplitude and published by Sega.
Credits
Client Sega/Humankind Agency BETC Stephane Xiberras, executive creative director; Benjamin Le Breton, Arnaud Assouline, creative directors; Matthieu Bouilhot, copywriter; Fabrice Brovelli, TV producer. Production Company WANDA Edouard Salier, director; Claude Fayolle, producer; Mathieu Plainfosse, DP. Postproduction Digital District Sound GUM Sydney Guillen, Marion Torreilles, sound producers.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
