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    BETC Paris, Director Edouard Salier Step Into A Lunar Brawl For Sega’s Humankind Video Game

    By SHOOTUpdated:No Comments1975 Views

    For the launch of the new Humankind video game from Sega, BETC Paris unveils a lunar film that revisits space exploration and the first steps on the moon–resulting in a surprising battle to make history.

    Edouard Salier of Paris-based production house WANDA directed this trailer for Humankind, a strategy video game in which the player starts an adventure in the Stone Age and has to l lead its people through different periods of time. At each major milestone of history, the player will be able to choose to mix his or her civilization with another one and create a brand new culture. Humankind was developed by the French video game studio Amplitude and published by Sega.

    Credits

    Client Sega/Humankind Agency BETC Stephane Xiberras, executive creative director; Benjamin Le Breton, Arnaud Assouline, creative directors; Matthieu Bouilhot, copywriter; Fabrice Brovelli, TV producer. Production Company WANDA Edouard Salier, director; Claude Fayolle, producer; Mathieu Plainfosse, DP. Postproduction Digital District Sound GUM Sydney Guillen, Marion Torreilles, sound producers.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:BETCEdouard SalierWanda



    Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum

    Tuesday, January 28, 2025

    The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More

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