For the launch of the new Humankind video game from Sega, BETC Paris unveils a lunar film that revisits space exploration and the first steps on the moon–resulting in a surprising battle to make history.
Edouard Salier of Paris-based production house WANDA directed this trailer for Humankind, a strategy video game in which the player starts an adventure in the Stone Age and has to l lead its people through different periods of time. At each major milestone of history, the player will be able to choose to mix his or her civilization with another one and create a brand new culture. Humankind was developed by the French video game studio Amplitude and published by Sega.
Credits
Client Sega/Humankind Agency BETC Stephane Xiberras, executive creative director; Benjamin Le Breton, Arnaud Assouline, creative directors; Matthieu Bouilhot, copywriter; Fabrice Brovelli, TV producer. Production Company WANDA Edouard Salier, director; Claude Fayolle, producer; Mathieu Plainfosse, DP. Postproduction Digital District Sound GUM Sydney Guillen, Marion Torreilles, sound producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
