For the launch of the new Humankind video game from Sega, BETC Paris unveils a lunar film that revisits space exploration and the first steps on the moon–resulting in a surprising battle to make history.
Edouard Salier of Paris-based production house WANDA directed this trailer for Humankind, a strategy video game in which the player starts an adventure in the Stone Age and has to l lead its people through different periods of time. At each major milestone of history, the player will be able to choose to mix his or her civilization with another one and create a brand new culture. Humankind was developed by the French video game studio Amplitude and published by Sega.
CreditsClient Sega/Humankind Agency BETC Stephane Xiberras, executive creative director; Benjamin Le Breton, Arnaud Assouline, creative directors; Matthieu Bouilhot, copywriter; Fabrice Brovelli, TV producer. Production Company WANDA Edouard Salier, director; Claude Fayolle, producer; Mathieu Plainfosse, DP. Postproduction Digital District Sound GUM Sydney Guillen, Marion Torreilles, sound producers.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More