This Xmas tale from BETC Paris introduces us to a little boy who discovers the great secret of Swiss department store Manor. We also meet the hero of this film, Elfred, one of Santa’s little elves.
The AgainstAllOdds collective directed this heartwarming piece, titled “The Gift,” via production house Passion Paris.
Client Manor Agency BETC Paris Remi Babinet, executive creative director; David Soussan, Marie-Eve Schoettl, creative directors; Nathalie Dupont, copywriter; Francis de Ligt, Fanny Branger, art directors; David Brakha, TV producer. Production Passion Paris AgainstAllOdds, director; Sanjiv Sen, compositor. Audio Schmooze Sanjiv Sen, composer
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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