This Xmas tale from BETC Paris introduces us to a little boy who discovers the great secret of Swiss department store Manor. We also meet the hero of this film, Elfred, one of Santa’s little elves.
The AgainstAllOdds collective directed this heartwarming piece, titled “The Gift,” via production house Passion Paris.
Client Manor Agency BETC Paris Remi Babinet, executive creative director; David Soussan, Marie-Eve Schoettl, creative directors; Nathalie Dupont, copywriter; Francis de Ligt, Fanny Branger, art directors; David Brakha, TV producer. Production Passion Paris AgainstAllOdds, director; Sanjiv Sen, compositor. Audio Schmooze Sanjiv Sen, composer
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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