BETC Paris weaves a tall tale that takes us back to Noah’s Ark and the scramble to get a pair of unicorns on board. Mission is seemingly accomplished by a young man but it turns out the mythical creatures he rounded up defeated Noah’s purpose–a well placed camera reveals that the unicorns are a same sex couple.
The writer who told the story offered it as an explanation as to why there are no unicorns today. The CANAL+ tagline then appears on screen: “We love making up stories.” Directed by Matthijs Van Heijningen via production house Soixante Quinze, the promo spot further brands CANAL+ as the place for original content.
Credits
Client CANAL+ Agency BETC Paris Stéphane Xiberras, executive creative director; Olivier Apers, creative director; Aurélie Scalabre, art director; Patrice Dumas, copywriter; Maria Galleriu, Sarah Lemarie, planning; Isabelle Ménard, TV producer. Production Soixante Quinze Matthijs Van Heijningen, director; Joost Van Gelder, DP; Yuki Suga, producer. Post Mikros Editorial Jono Griffiths, editor. Audio Kouz
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
