BETC Paris weaves a tall tale that takes us back to Noah’s Ark and the scramble to get a pair of unicorns on board. Mission is seemingly accomplished by a young man but it turns out the mythical creatures he rounded up defeated Noah’s purpose–a well placed camera reveals that the unicorns are a same sex couple.
The writer who told the story offered it as an explanation as to why there are no unicorns today. The CANAL+ tagline then appears on screen: “We love making up stories.” Directed by Matthijs Van Heijningen via production house Soixante Quinze, the promo spot further brands CANAL+ as the place for original content.
