This B2B campaign developed by BETC Digital is designed to support the “Life Is On” brand signature for client Schneider Electric, a global specialist in energy management and automation.
The campaign focuses on the people who access Schneider solutions and is built on the principle of the butterfly effect, demonstrating the huge impact a seemingly small, everyday action can have. In this ode to the facility manager, we see how he reactivated the air conditioning in a conference room one day, putting a man at ease–enough so that he signs a contract, which puts into motion a huge communications deal that brings Internet connectivity to a remote village in Peru. There, a family posts a video of their talented musical llama who becomes a viral sensation, resulting in fame and fortune.
When reminded of this "Llama Superstar" story, the facility manager–who at first views his occupation in relatively low esteem–takes on a new bravado about what he does.
