Following up on its “Say No To Spec” initiative, Toronto-based ad agency Zulu Alpha Kilo has launched four new shorts poking fun at the speculative creative bidding process in new business pitches. Zulu Alpha Kilo believes there’s a better way for agencies and clients to find the perfect match.
In this video entitled “Spec Eggs,” we see what happens when a short order cook at a diner is asked for a free (spec) breakfast. The man requesting a gratis breakfast says that if he likes the meal, he will make the cook’s business his official “ROR” (Restaurant of Record).
Zulu Alpha Kilo founder/creative director Zak Mroueh directed the four new videos, including “Spec Eggs.”
Credits
Client Zulu Alpha Kilo/Say No To Spec Agency Zulu Alpha Kilo, Toronto Zak Mroueh, creative director; Guilherme Bermejo, art director; Nick Doerr, copywriter; Tara Handley, Daniel Kaplan, producers. Production zulubot Zak Mroueh, director; Albert Huh, Alex Oktan, DPs; Shasta Lutz, casting director. Editorial/Post zulubot Mike Headford, Jay Baker, editors; Roslyn Di Sisto, colorist. Audio Post zulubot Ian Reynolds, sound mixer; Stephen Stepanic, engineer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
