Last summer, three days after Canada’s biggest interest rate hike in 40 years, Pizza Pizza launched its Fixed-Rate Pizza offer, which allowed Canadians to “lock in” on a $16.99 XL 4-topping pizza, guaranteeing its price would not rise for at least a year. With over half a million Fixed-Rate Pizzas sold to date, Pizza Pizza is now extending its price guarantee until the end of 2023–and promoting the extension with a new campaign from agency partner Zulu Alpha Kilo.
The “Fixed-Rate” name itself borrows language from the mortgage industry, so the new campaign–which includes TV, OLV and social–is doubling down on common banking and insurance infomercial tropes. Scenarios in this spot include an elderly couple who didn’t need a medical exam to get approved, a young couple enjoying their new dream pizza in their new dream home, and another character who explains how the website walked him through every step–there were no steps!
“Consumers are seeking real solutions to help with inflation–and some much-needed levity,” said Brian Murray, executive creative director at Zulu Alpha Kilo.
Matt Atkinson directed via Steam Films.
CreditsClient Pizza Pizza Limited Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Brian Murray, executive creative director; Michael Siegers, creative director/art director; Jonah Flynn, creative director/writer; Jesse Brook, producer; Heather Segal, Cameron Fleming, strategy directors. Production Company Steam Films/Undefined Matt Atkinson, director; Rob Scarborough, DP; Julian Weiman, exec producer/line producer; Tony Phibbs, production manager; Kailey Shanque, coordinator. Postproduction Zulubot Micah Rix-Hayes, editor; Sarah Dayus, Siddhi Patel, postproduction producers; Gary Chuntz, colorist; Mike Sevigny, Felipe Chaparro, online artists. Music Doane Music Creighton Doane, composer. Recording Studio Zulubot Dino Cuzzolino, voice talent director/audio engineer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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