More than a third of road fatalities in Canada involve alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day.
With this in mind, Uber Canada in partnership with MADD Canada are launching a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving.
The partnership campaign kicks off with the unveiling of this PSA directed by Adam Azimov of Skin and Bones Film Company for agency Zulu Alpha Kilo. With its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. The spot follows a mother who’s lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son. MADD Canada reminds viewers to make a responsible choice.
The PSA is partnered with an Uber-led fundraising initiative. Uber Canada in partnership with MADD Canada is encouraging Uber riders to thank the drivers who dedicated their time to getting them home safely. Together, the organizations have set the goal to raise up to $100,000 before the end of the year.
The PSA will air on national television throughout the holiday season. It’s being supported by a launch event celebrating drivers who spend their nights providing a safe ride home and will be promoted through direct communications to riders and drivers, in the Uber app, and on social media by Uber and MADD Canada.
Client Uber Canada/MADD Canada Agency Zulu Alpha Kilo, Toronto Zak Mroueh, creative director; Charline Fauche-Simon, art director; Angeline Parsons, writer; Revital Grunberg, Cherie O’Connor, Raquel Rose, producers; Jennifer Breton, Heather Segal, strategic planners. Production Skin and Bones Film Company, Toronto Adam Azimov, director; Tasha Litt, exec producer; Luke Bryant, line producer; Daniel Grant, DP. Casting Jigsaw Casting Shasta Lutz, casting director. Editorial Mitch Finn, editor. Postproduction Redlab Andy Hunter, compositor/online; Jason Zukowski, colorist. Audio Vapor RMW Brendan Quinn, Joey Serlin, audio directors; Danielle Lindy, music supervision; Kat Stewart, producer; Julian Rudd, engineer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More