Nutrition connects people around the world and can change lives. This is the concept of the tribute to nutritionists created by FCB Health Brasil for Nestlé Health Science. The idea is to show how nutrition brings people together and creates lasting bonds.
The uplifting animated video titled “Malu,” produced by Zombie Studios and directed by Paulo Garcia, introduces us to Malu as a child at school who receives nutritional care that is a true form of affection. The school chef helps Malu see food and mealtimes in a different way.
The piece then fast forwards to Malu as an adult, now working as a nutritionist. She seeks to give back by also providing care and affection to her patients, showing a playful, positive side akin to the school chef who impacted her as a girl.
Credits
Client Nestlé Health Science Agency FCB Health Brasil Diego Freitas, Mauro Arruda, chief creative officers; Diogo Barbosa, art director; Laura Hyppolito, art director, illustrator; Breno Ferreira, copywriter, Charles Nobili, Murillo Moretti, Mariana Carneiro, Pedro Lazzuri, Ricardo Magozo, producers. Animation Zombie Studio, Sao Paulo, Brazil Paulo Garcia, director; Daniel Salles, Yohann da Geb, creative directors; Natalia Gouvêa, exec producer; Antonela Castro, Marcio Lovato and Leticia Harumi,producers; Gustavo Rangel, CG supervisor & composition; Ricardo Alves, Boson Post, composition. (Toolbox: Photoshop, Maya, Zbrush, Arnold, Nuke, Davinci) Color Grading Psycho n’ Look Music/Sound Design LOUD Felipe Vassao, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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