Nutrition connects people around the world and can change lives. This is the concept of the tribute to nutritionists created by FCB Health Brasil for Nestlé Health Science. The idea is to show how nutrition brings people together and creates lasting bonds.
The uplifting animated video titled “Malu,” produced by Zombie Studios and directed by Paulo Garcia, introduces us to Malu as a child at school who receives nutritional care that is a true form of affection. The school chef helps Malu see food and mealtimes in a different way.
The piece then fast forwards to Malu as an adult, now working as a nutritionist. She seeks to give back by also providing care and affection to her patients, showing a playful, positive side akin to the school chef who impacted her as a girl.
Credits
Client Nestlé Health Science Agency FCB Health Brasil Diego Freitas, Mauro Arruda, chief creative officers; Diogo Barbosa, art director; Laura Hyppolito, art director, illustrator; Breno Ferreira, copywriter, Charles Nobili, Murillo Moretti, Mariana Carneiro, Pedro Lazzuri, Ricardo Magozo, producers. Animation Zombie Studio, Sao Paulo, Brazil Paulo Garcia, director; Daniel Salles, Yohann da Geb, creative directors; Natalia Gouvêa, exec producer; Antonela Castro, Marcio Lovato and Leticia Harumi,producers; Gustavo Rangel, CG supervisor & composition; Ricardo Alves, Boson Post, composition. (Toolbox: Photoshop, Maya, Zbrush, Arnold, Nuke, Davinci) Color Grading Psycho n’ Look Music/Sound Design LOUD Felipe Vassao, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
