Nutrition connects people around the world and can change lives. This is the concept of the tribute to nutritionists created by FCB Health Brasil for Nestlé Health Science. The idea is to show how nutrition brings people together and creates lasting bonds.
The uplifting animated video titled “Malu,” produced by Zombie Studios and directed by Paulo Garcia, introduces us to Malu as a child at school who receives nutritional care that is a true form of affection. The school chef helps Malu see food and mealtimes in a different way.
The piece then fast forwards to Malu as an adult, now working as a nutritionist. She seeks to give back by also providing care and affection to her patients, showing a playful, positive side akin to the school chef who impacted her as a girl.
Credits
Client Nestlé Health Science Agency FCB Health Brasil Diego Freitas, Mauro Arruda, chief creative officers; Diogo Barbosa, art director; Laura Hyppolito, art director, illustrator; Breno Ferreira, copywriter, Charles Nobili, Murillo Moretti, Mariana Carneiro, Pedro Lazzuri, Ricardo Magozo, producers. Animation Zombie Studio, Sao Paulo, Brazil Paulo Garcia, director; Daniel Salles, Yohann da Geb, creative directors; Natalia Gouvêa, exec producer; Antonela Castro, Marcio Lovato and Leticia Harumi,producers; Gustavo Rangel, CG supervisor & composition; Ricardo Alves, Boson Post, composition. (Toolbox: Photoshop, Maya, Zbrush, Arnold, Nuke, Davinci) Color Grading Psycho n’ Look Music/Sound Design LOUD Felipe Vassao, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
