Carl Sagan once said that “to read is to voyage through time.” In this short, a man starts an exciting trip after reading something interesting in The Happy Reader.
The Happy Reader is a bookish magazine for avid readers, a collaboration between Penguin Classics and Fantastic Man.
The film was written and directed by Johan Kramer, shot on 35mm film by DP Katja van den Broeke and choreographed by Nicola Balhuizen Hepp of The Movers. Production companies were Holy Fools Amsterdam and Chelsea, London and NYC.
Dutch director Kramer shared, “It’s one of my favorite things in life and a desperately needed escape: having a coffee on my own in a lively place with something nice to read. Since the launch of this amazing magazine, I’ve been a fanatic happy reader of The Happy Reader and I consider this film as a nice tribute to this initiative to promote reading”.
CreditsClient The Happy Reader Seb Emina, editor in chief; Gert Jonkers, editorial director. Production Companies Holy Fools Amsterdam, Chelsea, London & NY Johan Kramer, writer & director; Frank de Kok, Lisa Mehling, Collin Maas, exec producers; Defne Amit, Julia Oosterwegel, Erik Mertens, producers; Katja van den Broeke, DP; Nicola Balhuizen Hepp, The Movers, choreographer. Soundtrack Sounds by Thomas. Title Design FromForm
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More