Welcome to the future neighborhood. To the tune of the famed Mr. Rogers’ anthem “It’s a Beautiful Day in the Neighborhood,” we see a succession of people seemingly oblivious to the elements. A couple pushes a baby stroller along the sidewalk in the face of a powerful wind storm. Next, we see campers enjoying the great outdoors with a bonfire next to their tent–while the countryside behind them is ablaze, almost fully engulfed in flames. And finally we see a flooded neighborhood in which we see a man, waist deep in water, washing his car which itself is about two-third submerged.
A supered message reads, “Ignoring global warming won’t make it go away “
Credits
Agency: DraftFCB | Chicago Robin Heisey, executive VP/creative director; Joe Piccolo, VP/group creative director/art director; Chris Taciuk, associate creative director/copywriter; Judy Hamilton, co-head of production Production Company: Untitled, Toronto Chris Sargent, director/DP; Peter Davis, executive producer; Tom Evelyn, producer. Editorial: AXYZ, Toronto Pete McAuley, editor
Visual Effects: AXYZ, Toronto Dave Giles, Joel Saunders, Inferno artists Sound Design: RMW Music Mark Hukezlie, arranger; Vlad Nikolic, sound designer; Ted Rosnick, producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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