To promote its World Cup coverage (which includes a comprehensive online hub), U.K. newspaper The Sun shows in this campaign how deeply their crazed staff is into soccer. In this madcap commercial–from agencies Pulse Creative and The&Partnership, London–an impromptu soccer game breaks out in The Sun offices.
Andy Lambert of 76 Ltd. directed this 90-second spot.
Client The Sun Kate Bird, chief marketing officer Agency The&Partnership, Pulse Creative, London Robin Garton, executive creative director; Rob Welch, creative director; Shez Lord, Miles Stubbs, creatives; Christian Timmermans, Stuart Hudson, James Poostchi, Mark Wake, designers; Betsy Kelly, executive producer. Production 76 Ltd. Andy Lambert, director; Denise Galloway, producer; Oliver curtis, DP; Jamie Edgell, stunt coordinator. Editorial Final Cut Dan Sherwen, editor Postproduction Big Buoy, Jenna Le Noury, postproduction producer; Sydney Levy, post assistant; Mark Horrobin, colorist. VFX Big Buoy Tim Davies, Tommy Coulter-Liston, Clive de Souza, Chris Major, Antonio Jimenez, Richie White, VFX supervisors. Audio Grand Central Munzie Thind, Aaron Taffel
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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