To promote its World Cup coverage (which includes a comprehensive online hub), U.K. newspaper The Sun shows in this campaign how deeply their crazed staff is into soccer. In this madcap commercial–from agencies Pulse Creative and The&Partnership, London–an impromptu soccer game breaks out in The Sun offices.
Andy Lambert of 76 Ltd. directed this 90-second spot.
Client The Sun Kate Bird, chief marketing officer Agency The&Partnership, Pulse Creative, London Robin Garton, executive creative director; Rob Welch, creative director; Shez Lord, Miles Stubbs, creatives; Christian Timmermans, Stuart Hudson, James Poostchi, Mark Wake, designers; Betsy Kelly, executive producer. Production 76 Ltd. Andy Lambert, director; Denise Galloway, producer; Oliver curtis, DP; Jamie Edgell, stunt coordinator. Editorial Final Cut Dan Sherwen, editor Postproduction Big Buoy, Jenna Le Noury, postproduction producer; Sydney Levy, post assistant; Mark Horrobin, colorist. VFX Big Buoy Tim Davies, Tommy Coulter-Liston, Clive de Souza, Chris Major, Antonio Jimenez, Richie White, VFX supervisors. Audio Grand Central Munzie Thind, Aaron Taffel
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
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