To promote its World Cup coverage (which includes a comprehensive online hub), U.K. newspaper The Sun shows in this campaign how deeply their crazed staff is into soccer. In this madcap commercial–from agencies Pulse Creative and The&Partnership, London–an impromptu soccer game breaks out in The Sun offices.
Andy Lambert of 76 Ltd. directed this 90-second spot.
Client The Sun Kate Bird, chief marketing officer Agency The&Partnership, Pulse Creative, London Robin Garton, executive creative director; Rob Welch, creative director; Shez Lord, Miles Stubbs, creatives; Christian Timmermans, Stuart Hudson, James Poostchi, Mark Wake, designers; Betsy Kelly, executive producer. Production 76 Ltd. Andy Lambert, director; Denise Galloway, producer; Oliver curtis, DP; Jamie Edgell, stunt coordinator. Editorial Final Cut Dan Sherwen, editor Postproduction Big Buoy, Jenna Le Noury, postproduction producer; Sydney Levy, post assistant; Mark Horrobin, colorist. VFX Big Buoy Tim Davies, Tommy Coulter-Liston, Clive de Souza, Chris Major, Antonio Jimenez, Richie White, VFX supervisors. Audio Grand Central Munzie Thind, Aaron Taffel
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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