To promote its World Cup coverage (which includes a comprehensive online hub), U.K. newspaper The Sun shows in this campaign how deeply their crazed staff is into soccer. In this madcap commercial–from agencies Pulse Creative and The&Partnership, London–an impromptu soccer game breaks out in The Sun offices.
Andy Lambert of 76 Ltd. directed this 90-second spot.
Client The Sun Kate Bird, chief marketing officer Agency The&Partnership, Pulse Creative, London Robin Garton, executive creative director; Rob Welch, creative director; Shez Lord, Miles Stubbs, creatives; Christian Timmermans, Stuart Hudson, James Poostchi, Mark Wake, designers; Betsy Kelly, executive producer. Production 76 Ltd. Andy Lambert, director; Denise Galloway, producer; Oliver curtis, DP; Jamie Edgell, stunt coordinator. Editorial Final Cut Dan Sherwen, editor Postproduction Big Buoy, Jenna Le Noury, postproduction producer; Sydney Levy, post assistant; Mark Horrobin, colorist. VFX Big Buoy Tim Davies, Tommy Coulter-Liston, Clive de Souza, Chris Major, Antonio Jimenez, Richie White, VFX supervisors. Audio Grand Central Munzie Thind, Aaron Taffel
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
