TK Maxx has unveiled how it will help people “Nail Christmas for Less” this year, with the launch of its upbeat festive commercial. Having astonished her family with amazing gifts by shopping at TK Maxx, the ad features a high-fiving heroine dancing through the streets as the whole town turns out in celebration of her present-buying success.
“Nail Christmas for Less” tells the story of Sam, who absolutely nails her seasonal gifting with TK Maxx. We meet Sam as her father congratulates her for all the incredible presents she bought and asks how she did it. Sam’s reply is simple: “Just went to TK Maxx”. Stunned, and impressed, her father offers up his hand and starts a chain of spectacular high fives (from people, presents, pets and even a postbox) which lead Sam through the town, to a soundtrack of Cerrone’s 1977 hit ‘Supernature’.
In a year when financial pressures will be front of mind for the whole country, the spot shows that at TK Maxx–Europe’s off-price apparel and homeware retailer–you can find affordable and fabulous gifts for everyone, all under one roof. From kitchenware and decorations to fashion and beauty, to gifts for kids and pets, you’ll get more pressies for your pounds.
For the seventh year running, advertising agency Wieden+Kennedy London created TK Maxx’s Christmas commercial, this year directed by Max Siedentopf via production house Riff Raff.
CreditsClient TK Maxx Agency Wieden+Kennedy London Paddy Treacy, Hannah Smit, creative directors; Georgina Brisby, Marcelo Duarte, creatives; Susan Hoffman, executive creative director; Dan Hill, chief strategy officer; Rebecca Hunter, TV producer; Lwimbo Malanda, TV production assistant; Jack Curtis, lead designer; Oliver Jackson, designer; Jon Harris, Rezaul Alom, motion graphics. Production Riff Raff Max Siedentopf, director; Matt Posner, producer; Mathieu Plainfosse, DP; Koja, production designer; Rachel Davies, costume designer. Editorial Trim Editing Fouad Gaber, editor; Noreen Khan, edit producer. VFX Nineteentwenty Ludo Fealy, VFX head of production; Louise Cherry, David Keegan, VFX producers; Kai Van Beers, colorist. Audio 750mph Sam Ashwell, Jake Ashwell, sound designers; Olivia Ray, sound producer. Music Theodore Music Cerrona, composer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More