Anti-immigrant sentiment, which sadly too often goes hand in hand with racist and hateful ideology, is on the rise in our country, but few of the “haters” realize that approximately 11% of all U.S. veterans come from an immigrant background. Veterans have made real sacrifices for our country and are among the most respected and honored Americans, which is why Southern Poverty Law Center is partnering on Vets Fight Hate, a campaign to urge Americans to think twice before judging people who are different than they are and whose stories they don’t know or understand.
Through Vets Fight Hate, immigrant veterans are responding to hateful tweets by sending an inclusive message of peace and unity to positively impact our fractured society.
Titled “Vets Fight Hate,” this public service spot was created by Wing, Grey’s Hispanic communications agency. Additionally, visitors to vetsfighthate.com can sign up to receive more information on the campaign and learn how to get involved.
Client Southern Poverty Law Center Agency Wing/Grey Group Pepe Aguilar, chief creative officer; Facundo Paglia, creative director; Marc Duran, associate creative director; Isabella Escalon, Luis Guerra, Julieth Monsalve, designers; Tomas Salazar, Martin De Ferrari, copywriters; Yesenia Velez, Nadina Steimberg, producers. Production Company Townhouse, NY
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More