Anti-immigrant sentiment, which sadly too often goes hand in hand with racist and hateful ideology, is on the rise in our country, but few of the “haters” realize that approximately 11% of all U.S. veterans come from an immigrant background. Veterans have made real sacrifices for our country and are among the most respected and honored Americans, which is why Southern Poverty Law Center is partnering on Vets Fight Hate, a campaign to urge Americans to think twice before judging people who are different than they are and whose stories they don’t know or understand.
Through Vets Fight Hate, immigrant veterans are responding to hateful tweets by sending an inclusive message of peace and unity to positively impact our fractured society.
Titled “Vets Fight Hate,” this public service spot was created by Wing, Grey’s Hispanic communications agency. Additionally, visitors to vetsfighthate.com can sign up to receive more information on the campaign and learn how to get involved.
Client Southern Poverty Law Center Agency Wing/Grey Group Pepe Aguilar, chief creative officer; Facundo Paglia, creative director; Marc Duran, associate creative director; Isabella Escalon, Luis Guerra, Julieth Monsalve, designers; Tomas Salazar, Martin De Ferrari, copywriters; Yesenia Velez, Nadina Steimberg, producers. Production Company Townhouse, NY
The Best Work You May Never See: SAFE Project, FCB Health, LOBO Build “Snowball” To Raise Awareness of Wintertime Alcohol Misuse
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More