Anti-immigrant sentiment, which sadly too often goes hand in hand with racist and hateful ideology, is on the rise in our country, but few of the “haters” realize that approximately 11% of all U.S. veterans come from an immigrant background. Veterans have made real sacrifices for our country and are among the most respected and honored Americans, which is why Southern Poverty Law Center is partnering on Vets Fight Hate, a campaign to urge Americans to think twice before judging people who are different than they are and whose stories they don’t know or understand.
Through Vets Fight Hate, immigrant veterans are responding to hateful tweets by sending an inclusive message of peace and unity to positively impact our fractured society.
Titled “Vets Fight Hate,” this public service spot was created by Wing, Grey’s Hispanic communications agency. Additionally, visitors to vetsfighthate.com can sign up to receive more information on the campaign and learn how to get involved.
Client Southern Poverty Law Center Agency Wing/Grey Group Pepe Aguilar, chief creative officer; Facundo Paglia, creative director; Marc Duran, associate creative director; Isabella Escalon, Luis Guerra, Julieth Monsalve, designers; Tomas Salazar, Martin De Ferrari, copywriters; Yesenia Velez, Nadina Steimberg, producers. Production Company Townhouse, NY
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More