This short recreates the true story of Thula, a cat whose curiosity opened up the world for Iris Grace, a girl diagnosed with a severe autism spectrum disorder. Through the relationship she developed with Thula, Iris gained new found confidence, began communicating and taking part in new activities including revealing an extraordinary talent for painting.
Titled Iris and Thula, the film is part of a new global “Feed Their Curiosity” campaign created by agency AlmapBBDO in Brazil for Whiskas cat food. The campaign is based on the universal truth that natural, free-spirited curiosity is what makes cats special, so we need to nurture that with healthy food and proper care.
The short is the first in what’s planned as a series of “Curious Cat Chronicles” based on real-life stories of curious cats.
Credits
Client Whiskas Agency AlmapBBDO, Sao Paulo, Brazil Luiz Sanches, general creative director; Bruno Prosperi, executive creative director; Benjamin Yung, Marcelo Nogueira, creative directors; Daniel Chagas Martins, Cesar Herszkowicz, creatives. Production Killers Claudio Borrelli, director; Julia Tavares, exec producer/producer; Ted Abel, DP; Paulo Ribeiro, art director. Editorial Claudio Borrelli, Marcelo Cavalieri. Postproduction Casablanca, Andreia Figueiredo. Audio Satellite Audio Kito Siqueira, Roberto Coelho, producers; Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães, Daniel Iasbeck, maestros; Fabian Jorge, Rodrigo Tedesco, Flavio Gondin, audio post.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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