This short recreates the true story of Thula, a cat whose curiosity opened up the world for Iris Grace, a girl diagnosed with a severe autism spectrum disorder. Through the relationship she developed with Thula, Iris gained new found confidence, began communicating and taking part in new activities including revealing an extraordinary talent for painting.
Titled Iris and Thula, the film is part of a new global “Feed Their Curiosity” campaign created by agency AlmapBBDO in Brazil for Whiskas cat food. The campaign is based on the universal truth that natural, free-spirited curiosity is what makes cats special, so we need to nurture that with healthy food and proper care.
The short is the first in what’s planned as a series of “Curious Cat Chronicles” based on real-life stories of curious cats.
Credits
Client Whiskas Agency AlmapBBDO, Sao Paulo, Brazil Luiz Sanches, general creative director; Bruno Prosperi, executive creative director; Benjamin Yung, Marcelo Nogueira, creative directors; Daniel Chagas Martins, Cesar Herszkowicz, creatives. Production Killers Claudio Borrelli, director; Julia Tavares, exec producer/producer; Ted Abel, DP; Paulo Ribeiro, art director. Editorial Claudio Borrelli, Marcelo Cavalieri. Postproduction Casablanca, Andreia Figueiredo. Audio Satellite Audio Kito Siqueira, Roberto Coelho, producers; Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães, Daniel Iasbeck, maestros; Fabian Jorge, Rodrigo Tedesco, Flavio Gondin, audio post.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
