The Entourage association and its agency TBWAParis have created Will, the First Homeless Person in the Metaverse. Imagined and co-built with Entourage’s Street Committee7, Will comes as close as possible to a fair and non-cartoonish representation of a homeless person or a person in great precariousness.
While living in the metaverse, Will issues a real-world challenge in this TV spot. Instead of investing in the metaverse, virtual land and virtual reality, it would be prudent, decent and far more productive, points out Will, to invest in solutions–social media and otherwise–to help address homelessness, to assist people on the precipice and as a result better our society.
Through this campaign and the creation of this new kind of spokesperson, Entourage positions itself as “The social network that really is social.” The association puts technology at the service of human relationships with an application that aims to reconnect people and whose technology is used for the benefit of human encounters, ranging from a simple exchange to common and shared activities in the form of convivial events.
CreditsClient Entourage Jean Marc Potdevin, Lucie De Clerck, Zoé Boissel, Mathilde Borgias, client directors/managers; Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Morgane Alexandre, Sebastien Skrzypczak, art directors; Lea Rivoire, strategy; Emmanuel Sabbagh, chief planning officer. Postproduction Else Younes Chekouh, head of 3D; Severine Damolini, head of postproduction; Olivier Lefebvre, head of music and sound; Ambroise Cabry, sound director; Thomas Jacquet, music art director.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More