For convenience store giant Wawa and agency The Richards Group, Blacklist’s Golden Wolf directed this animation spot celebrating Wawa’s Hoagiefest Summer of Love with a psychedelic summer festival vibe.
The animation is a mix of traditional and 3D techniques.
Client Wawa Agency The Richards Group Judy Wright, creative director; Chelle McDonald, producer; Kristen Scialo, art director; Tara Kirk, copywriter. Production Blacklist, NY Golden Wolf, director; Andrew Linsk, exec producer; Alexander Unick, producer; Ingi Erlingston, creative director; Ewen Stenhouse, art director/design/animation; Ant Baena, producer; Marie Ecarlat, Bali Engle, Phillip “Biff Smith,” design; Jonathan Harris, animation lead; Tim Whiting, Carlos De Faria, Sean Weston, Daniela Negrin, Iria Lopez, Blanca Martinez de Rituerto, Frankie Swan, Thomas Knowler, Hannah Lau-Walker, Olly Montagu, animation; Stefan Falconer, Pablo Lozano, Mattias Breitholtz, Ross McDowell, compositing. Music Parry Gripp
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
