A lot has happened since Volkswagen first hit the roads of Norway 75 years ago. In a new anniversary spot for VW, Norwegian director Andreas J. Riiser of production company Bacon embraces nostalgia while highlighting the progress that has been made in car safety throughout the years.
From kids riding shotgun to drivers changing CDs on the road, this “Safety” spot from Oslo agency Try takes us on a relatable and warm road trip through time.
Client Volkswagen Agency Try, Oslo Production Company Bacon Andreas J. Riiser, director; Magne Lyngner, exec producer; Oystein Dyb, producer; Gaute Gunnari, DP. Sound Design Andreas Waag Martinsen, sound designer. Color Grade TMLS VFX Ola Jacob Nestande, VFX. Production Services Volcano Films Stefano Bajetto, service provider.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
