With his teenage daughter and her date in the backseat of the VW Tiguan he’s driving, a father has more control than he could have imagined on prom night. Chaperoning the couple, dear old Dad takes advantage of the SUV’s effortless acceleration, responsive turbocharged 200-horsepower engine, and tight handling to strategically move his passengers to and fro.
Jean-Michel Ravon of Untitled Films, Toronto, directed for agency DDB Canada.
Client Volkswagen Canada Agency DDB Canada Cosmo Campbell, chief creative officer; Rob Sturch, Etienne Bastien, creative directors; Neil Shapiro, associate creative director/copywriter; John Larigakis, art director; Ryan Bourret, producer; Tony Johnstone, sr. VP, director of strategic planning; Dino Demopoulos, VP, strategy & innovation; Andrew Ahern, strategist; Matthew Sy, project manager; Ben Duquette, copywriter (French adaptation). Production Untitled Films Jean-Michel Ravon, director; John Houtman, DP; David Lourie, cameraman; Tom Evelyn, producer; Lexy Kavluk, exec producer. Postproduction Rooster Marc Langley, editor; Spencer Shiffman, assistant editor. VFX Fort York Paul Binney, online editor; Joe DiClemente, assistant online editor. Post Smith, Toronto Bill Ferwerda, colorist. Audio Grayson Matthews
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
