With his teenage daughter and her date in the backseat of the VW Tiguan he’s driving, a father has more control than he could have imagined on prom night. Chaperoning the couple, dear old Dad takes advantage of the SUV’s effortless acceleration, responsive turbocharged 200-horsepower engine, and tight handling to strategically move his passengers to and fro.
Jean-Michel Ravon of Untitled Films, Toronto, directed for agency DDB Canada.
Client Volkswagen Canada Agency DDB Canada Cosmo Campbell, chief creative officer; Rob Sturch, Etienne Bastien, creative directors; Neil Shapiro, associate creative director/copywriter; John Larigakis, art director; Ryan Bourret, producer; Tony Johnstone, sr. VP, director of strategic planning; Dino Demopoulos, VP, strategy & innovation; Andrew Ahern, strategist; Matthew Sy, project manager; Ben Duquette, copywriter (French adaptation). Production Untitled Films Jean-Michel Ravon, director; John Houtman, DP; David Lourie, cameraman; Tom Evelyn, producer; Lexy Kavluk, exec producer. Postproduction Rooster Marc Langley, editor; Spencer Shiffman, assistant editor. VFX Fort York Paul Binney, online editor; Joe DiClemente, assistant online editor. Post Smith, Toronto Bill Ferwerda, colorist. Audio Grayson Matthews
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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