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    The Best Work You May Never See: VMLY&R Shares “The Last Possessions” For Save the Children

    By SHOOTUpdated:No Comments3008 Views

    As the Syrian crisis marks its 10th anniversary, Save the Children Global has launched its latest campaign, “The Last Possessions”. 

    ​​The initiative is inspired by the last items that Syrian children carried with them as they fled their home country. These are items they took on their long journey, and often is the only item they brought with them from home. 

    These simple items such as a blanket, a football, or a musical instrument hold many painful yet inspiring stories. Save the Children and VMLY&R collected the stories of these possessions. Photos and stories were then collated and presented together in an art bound book. 

    The book is designed to illustrate what it really means to be a refugee and having to flee your home country. Each page tells a story of a different child, told through the very last thing they owned. 

    The campaign aims to support children and their families in Zaatari Refugee Camp through awareness and donations. Contributions will spark a positive change in the lives of Syrian children and their families in the Zaatari refugee camp.

    This film shows the moving examples of “The Last Possessions.”

    Credits

    Client Save the Children Agency VMLY&R Debbi Vandeven, global chief creative officer; Kalpesh Patankar, chief creative officer, art director; Emad Khayyat, creative director; Ivan Milovanovic, managing director; Ivan Bormaister, Kapil Bhimekar, art directors; Kartik Rajan , Dhruv Warrior, Sambhav Khandelwal, writers; Husam Abu Salha, photographer; Shubha Bharill, Jumana Saadeh, producers.

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:VMLY&R



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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