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    The Best Work You May Never See: VMLY&R London, Acid News Team On Comical PSA To Help Realize Serious Change For Media Representation of People Who Stammer

    By SHOOTUpdated:No Comments1890 Views

    STAMMA, the British Stammering Association, marks International Stammering Awareness Day on October 22 with the launch of a petition and supporting film calling for people who stammer to be visibly and authentically portrayed in the media.

    The comical film, "Not Just One Day," follows the inner monologue of someone who doesn’t really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides for a focused and actionable change.

    The impactful work was created by brand and customer experience agency VMLY&R London and London-based film collective Acid News, with both teams containing talent who stammer.  The film was directed, produced and edited by the Acid News collective, and voiced by a longstanding STAMMA member, Paul Roberts, who has never been contracted for voiceover work before.

    Between 50 million-70 million people around the world stammer, including the President of the USA. Eight percent of children will stammer at some point in their lives, and between 1-3% of adults say that they stammer. Yet in the media, stammering is rarely heard and when it is, the person’s stammer is often portrayed in a negative light or to comedic effect.

    “It is time to end the zero visibility of stammering. Until we hear and see people who stammer in the media, people will continue to respond inappropriately when they hear someone stammer. This is a legacy we can’t leave our children,” said Jane Powell, CEO, STAMMA

    The petition is aimed at eleven major media agencies and calls upon them to ensure that people who stammer are represented across all media channels.

    “I can’t remember the last time I heard someone stammer in popular culture without it being their defining trait. So, when STAMMA called I got excited. Then, as a man in his mid- twenties, I thought about how much I hate petitions. So we made a film about the overpromise of most petitions… And how the humble and simple ask from STAMMA’s digital piece of paper will actually make a big difference.” said Daniel Liakh, creative, VMLY&R London.

    Credits

    Client STAMMA, the British Stammering Association Jane Powell, CEO Agency VMLY&R London Production Acid News  Acid News collective, directors, producers, editors; Josh Croston, art director; Kateryna Pavlenko, hair & makeup. Postproduction POD LDN Adrienn Major, exec producer; Rebeka Kancsar, post producer; Marcell Marton, head of post; Laszlo-Csongor Csurka, colorist; Andras Pflum, VFX. Sound Jungle Studios Alex Wilson-Thame, sound Music Tock

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Acid NewsVMLY&R London



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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